Axe delivers another great campaign based on what their user base do on a regular basic: pranks! The TV show format let them get away with the fact that you are in fact only watching a clever infomercial. What save them and make for repeat viewing is the user generated content and the "send to friend" pranks, classic but perfect for their audience. http://www.thefixers.com/
Posts
0 comments:
Post a Comment
Found a good link or have an opinion? Let the world know...