More and more campaigns are about showing how you can share personal moment with your friends. This site is based around this and the fact that we like to humiliate our friends publicly. The keyboard navigation is good idea but made useless by not using the "Enter" key to trigger the 'View this inside joke' function.
I would have added more fields when entering a joke so a quick filtering could have been implemented; team joke, friend joke, family joke, work joke, night out joke, holiday joke...
The real problem is that most jokes are not inside jokes but an image that people found funny...therefore browsing the site is mostly boring. http://www.yourinsidejoke.com
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