gofindit.net

Offline and online campaign for the new KA. With a lot of things to find indeed but the site would have had so much more impact in full screen, especially to navigate around the map instead of zooming out. They sadly remove the side bar that let you jump between external websites probably by fear of people actually staying on these sites, and that's where I think the problem is, stop trying to control the content. The TV advert is visually interesting and they should have encourage a competition around it or letting people submitting their version as the video of Shoreditch or Berlin means nothing to someone in the middle of France. The other issues is that with most car campaign you always end up on the official site for brochure, test drive and spec and this is where most user will switch off. So good for the brand but not great for the sale. http://www.gofindit.net/