Friday links
http://www.meandmygoldfish.com/ Beautiful idea to give artists some freedom to be creative, you can watch, listen or read but I would I loved to order a free book with all the stories.
http://www.marklivesinikea.com/ Experiential to the max but fail to use it’s online potential by having a live webcast for the week...therefore it look staged but hey it's for the US so I am sure they get away with it...
http://www.myspace.com/postofficeken When someone like the post office get their own myspace page you know it’s time to get out of here, what’s next? Norwich Union on Facebook? Over 2900 friends but less than 40 comments.
Check out http://www.thepeoplespostoffice.co.uk/ is got a bit of 'the office' in it but it works.
http://www.kswissfreerunning.com/EN/ Simple and effective but for their target audience only…
http://www.youtube.com/youchoose The election campaign is won online and not in the streets these days…
http://ww.breakultime-kitkat.fr/ Just the intro is worth watching if you like 3D animation, the rest is still a lovely crafted site...
http://www.chickipedia.com/ One for the boys and geeks…
http://www.weblin.com/ You know these annoying avatar you can download for your screen? well some clever people have them running on your web browser so you can interact with people…I am to old for that but I am sure some marketing type will found this great (I want to look like a bottle of Coke!)
http://www.taxlaugh.com/ and http://www.youtube.com/taxlaugh They had a similar idea last year…still shit…
http://www.whopperfreakout.com/index.html Great idea, they could have started a fake online petition too…
http://www.djsounds.com/ Pioneer has relaunch is DJ site…content and products fit together nicely giving tips and showcasing the decks by top DJ.
http://www.192.com/ If it wasn’t for the superzoom of London I would not have got there…worth a try at least...
Friday links
http://www.coca-cola.com/template1/index.jsp?locale=en_US&site=../happiness_factory/index.html Coke finally does something that is pure fun just for the hell of it...well done..
http://www.thinkaboutit.com/ Hyundai make you think...a more mature way to talk to the consumer.
http://food4thought.bhf.org.uk/ Great site for kids, I like the 'Don't target me' section.
http://www.1-18-08.com/ and of course a few videos like this one http://www.youtube.com/watch?v=NfTWm1nCgLc try the French version http://www.youtube.com/watch?v=M0u1Cqs4WC0Godzilla meets the Blair Witch Project.
http://www.challengemenow.de/ Can not read German but sound like fun and the design is engaging.
http://www.u23dmovie.com/ U2 in 3D? could this be used for some other marketing activities? more info at http://www.3alitydigital.com/
http://www.youtube.com/watch?v=RaWA1vKmSNQ The viral video for Carlsberg Sport and in case you missed it last year http://carlsbergkaraoke.co.uk/
http://www.prospectdenim.com/ Look beautiful sadly the subsections do let the site down are the expectation is too huge...
http://www.voxswap.com/ The old pen pal idea is getting the Facebook treatment.
http://www.bekindmovie.com/ Fun fun fun with their Google piss take...
http://www.orangeunderground.com/ Sound good we have to see if http://youtube.com/theorangeunderground actually pick up...only 300 subscribers...do people still generate content for brand on is the golden area finish?
Friday links
Have a look at a lot of 2008 online Xmas cards http://www.bannerblog.com.au/news/2007/12/68_agency_xmas_ecards.php
http://www.startaresolution.com/ like most of these sites, it's a great idea and it looks good...but users will always ruin anything like this with entries like 'Kill a pig, eat pig, bathe in blood'
http://kampanjeweb.apt.no/jotun/romforrom/ Great use of video and full screen to show products in their simplicity.
http://carlsberg.com/elephant Usual upload your photo website.
http://www.mission5v1.com/ Interesting you have to put your phone number to start the mission, I wonder how many people drop off at that stage...shame as it looks like fun...if you can be bother...
http://www.sonyericsson.com/musictrip/ Looks good and all that but the concept as been done to death...
http://www.compagnie-haut-et-court.org/ Work well on full screen, experimental theatre company experimenting with the web...nice...
http://www.whatareyouwondering.com/ Great portal...just great...
http://www.wedigtv.com/ Is this the future of online games? casual games for the masses...try Deal or no Deal
http://www.naturellementpulpeuse.fr/ It's a lovelly site for what's only a place to show the TV ads. The usual screenmate, screensaver are here too bu they could have gone further with the animal erotica angles...
http://www.bjornborg.com/en/Missions/ Only 6,000 views on youtube and only 2045 underwears received...a failure or a good PR trick?The normal site http://www.bjornborg.com/en/ is really good too
http://www.lookforthenines.co.uk/ I just like the simplicity of the execution.
http://www.canon-europe.com/eos400d/ Taking inspiration from art form, the execution let you explore what could happen if you own the EOS400D, I am sold.
http://cocoon.o2.co.uk/ Looks like they only had photography to play with but what's more interesting is the widget and viral video http://members.freewebs.com/Misc/O2CocoonCoder/
http://www.scorsesefilmfreixenet.com/ Scorsese shoot a 9 minutes advert...Film, art and advertising...
http://wwws.warnerbros.co.uk/iamlegend/ is a well executed site even if the presentation of the main content is presented in a leasy way but http://www.iamlegendplayer.co.uk/ is more interesting from a viral point of view but this is so branded that will people really do it?
http://www.whoisfermin.com/ Lynx in Spain...always good..as with their Japan campaign http://www.axeeffect.jp/axebusters/
http://www.pinkfloyd.co.uk/obtw/ A web site that is so simple you could miss the fact that the lines actually work as equaliseurs...
http://www.asimo.com.au/ Honda robot get his own site
http://ludoescrime.com/ 3D flash and funking design for a new sport inspire by live role playing game and good old fashiong fencing
Friday links
I can't believe I miss this one when is what out so just enjoy, reflect and let's move things forward http://www.youtube.com/watch?v=RZDXfB0Rd4Q&eurl=http://blog.fivebyfivedigital.com/2007/11/the-times-they-are-a-changin/
http://www.nspccwishes.org.uk/secretsantamatic/ Secret Santa where everyone is a winner, Amazon, NSPCC and you...
http://www.redcrosshiv.org/ Web 2.0 by design but also by the use of social networks.
http://www.youtube.com/cmons Good idea and fun but with 2 selected videos, 22 subscribers, no comments and only over 3,500 view it's not working...
http://www.xbox.com/it-IT/gioca360 It's only a really flash execution of a catalogue but the execution is great. I like the fact the background sound changed when you go underground but the videos could have been bigger.
http://pixelassassination.uk.ubi.com/ It's a fun and simple promotion could work with a lot of other theme.
http://www.escapetoluscious.com/ Time to stop and smell the essences, a hard challenge on the web for sure, sadly it's only a sweepstakes competition and the user content is hidden and you don't know what you are voting for. And no music... 8(
http://www.lincoln.com/reachhigher/ Lincoln pull all the stop to display the new range, sadly it always end up in a video but at least they actually took the footage especially for the web but I would have made more use of the imagery too.
http://microsites.audi.co.uk/r8launch/# Audi goes for the full screen site taking in consideration the KSP of the car in the design, perfect, you can even download the sound of the engine as a ring tone...they could have go a step further than an overlay for the section but still great design.
http://www.rbkelduelo.com/ Shame that they are pushing people to register before entering especially as the game is not that slick but it's available on Wii...
http://www.giftforthegirls.com/ No download to your phone, no share it with your 'sisters', no wallpapers, no link to purchase...and so many other missed opportunities...
http://www.schiphol.nl/media/visuals/toekomst/ 3D animation, flash and a bit of user interaction, does the job.
http://www.zunejourney.net/ Ripping of an idea is not new but ripping of an idea and doing it badly is unforgivable...in case you missed the links a few weeks back here they are again http://www.zoomquilt.org/ and http://zoomquilt2.madmindworx.com/zoomquilt2.swf
Heroes season is nearly finished on BBC2 so enjoy http://samantha48616e61.com/ http://www.corinthianlasvegas.com/ http://yamagatofellowship.org/ http://activatingevolution.org/ http://www.primatechpaper.com/ and of course http://www.nbc.com/Heroes/.Don't forget to bid on http://nbcauction.auction.seenon.com/viewitem.php?item=599
Friday links
Sony is doing sampling, sorry experiential, http://www.myspace.com/singstarvip so go to the O2 to sample, sorry, experience it...
http://www.fordvehicles.com/flex/experience/ Customise you car and share it the key here, all the rest is a great use of flash animation.
http://www.messinwithsasquatch.com/ Have a look at the commercials and you can see how well the site fit with the TV campaign...
http://ukchampionofthehousehold.buzzthegame.com/home.php Always a good idea to show how your product sadly Buzz is a group game and playing it on your own on the web doesn't do it justice...but a least the challenge try to get around this...
http://www.uniqlo.com/grid/ Get people to play with your brand and they will embrace it...
The web is a wonderful place to raise awareness for you cause, thank the lord for this http://www.wwjbmovie.com, use an exiting idea http://www.eco-tube.com/, encourage people to take action http://www.buynothingday.co.uk/toolkit.html or just make your own puppet http://www.consumermonster.com/
An old one here but, same idea and same star then http://www.coca-cola.co.uk/football/streetstriker/ but much better executed http://nikefootball.nike.com/nikefootball/siteshell/index.jsp#,en,0;shootinggallery
When the French are not on strike they wonder who they are http://www.quietesvous.com/ I like the video background, the rest is usual stuff but nice GAP design...
http://www.adidas.com/sports/basketball/content/vertical/country/uk/default.asp?strcountry_adidascom=uk Not clever and the attention to details as been lost, Adidas can do better...
http://www.mikehuckabee.com/ You have to love the fact that is trying some different with the Chuck Norris viral campaign. Nice use of Google map to encourage people to start a support group too...they use http://www.meetup.com/ for this.
Friday links
http://ravingrabbids2.fr.ubi.com/ RRRAAAAAAAAAAAAAAAAAAAAAAAAAAAAA!!!!!!! Pure fun flash site and the static one is not bad either...
http://www.ffk-wilkinson.com/ Forget the Oedipus complex, instead we have a joke taken to far...the tattoo application is more interesting and immediate than the game.
http://safe.mercedes-benz.co.uk/home.php It's only a brochure but the animations will have you hocked.
http://www.cirquedusoleil.com/CirqueDuSoleil/en/casting/default.htm If you want a change of direction you can apply to work with Cirque du Soleil. This is a job section like no other, shame that the actual list of job open in a badly design po-up
http://www.stridegum.com/ Good use of the tag line been followed on the site design but the games and competition should have done too...
http://www.alistapart.com/articles/greatestcopyshot If you are a web geek you will know that been published on this site is an honor, so well done to our own BD digital copywriter, Nick P...
http://www.dustballs.tv/ If only they have done some digital assets for the user to appropriate the dustball for themselves this could have been so viral...
http://fortomorrow.eurostar.com/ Really formal stuff from the UK but when the French are not on strike they are promoting London like this http://www.newlondon.fr/, there is even a video on Brick Lane http://www.newlondon.fr/#/grille/ 'Place to be video'
http://common.ea-europe.com/crysis-experience/uk/ Go near the green and red dot, simple, straight to the point...
http://www.addthis.com/ Links to all the usual user generated links site.
http://www.rimmellondon.com/default.aspx The problem is nothing is telling me if this site is going to be updated regularly or not, I know the What's on section is but it's so poor it's not worth mentioning.... now the Rimmel ambassador idea is more interesting from a communication point of view and should be exploited. 6900 friends on http://www.myspace.com/rimmellondon with the get the look competition.
http://www.creaturediscomforts.org/ Fantastic use of reusing an existing much loved concept and style for this the campaign. But they should have let us download the ads in any formats possible and try something different than an E-card to generate word of mouth.
http://www.bbc.co.uk/pudsey/ Don't forget Children in Need is on tonight, Norwich Union could do with looking at this to grab some ideas. Some user generated content, location based content and the usual mix of offline and online assets.
http://www.angry-gram.com/ The only way you will send someone a talking burger is to really piss them off, luckily this is what this site does...not clever but sadly perfectly done...
Friday links
http://www.guinness.com/gb_en/tipping# Enter and enjoy the new adventure from Guinness
http://www.vbs.tv/ Vice magazine always try to be different and they succeed but is this only for self gratification? If your sponsor is part of the site http://www.walkmanproject.com/ are you a sell out?
http://unlimited.orange.co.uk/flash/go You probably seen it already but this is a beautiful use of the web and the browser itself...a few years ago it was http://www.trevorvanmeter.com/flyguy/ and http://users.telenet.be/kixx/ that played with both of these concepts....notice the rise of the share tools...
http://www.freerice.com/ I am surprise advertiser taking part do not want a 'bigger logo', this seems a genuine initiative so they really sure should show real progress to make sure people do not think it's a fake...
http://www.omnifone.com/index.html The iTune mobile contender...
http://www.movember.com/ The website, even if international, could do with a bit care on the navigation but it's a good cause and you can see how they show people how to help setting up events...
http://www.millionairesbay.co.uk/ A lot of advert for this site at London Bridge, if this is for real I think they missed the point of an auction site...
http://www.seriousquitters.co.uk/ What does this come down to? Downloading a pdf booklet...they should have spend a bit more on the site and less on TV ads...
http://h20158.www2.hp.com/printing/uk/en/gwen.html?jumpid=ex_r11400_ipg20en-ukOLARGWConsGoogleGadget I like the fact that you can print some paper dolls, good old fashion play for the kids never hurt anyone...
http://www.thegreatcarcoverup.com/ This is now finish but sounded like good fun, did it work? who knows but they raise 10k for charity...does this prove anything?
http://www.giovannirana.co.uk/ Fresh pasta justice campaign, works well on TV but it is not a viral and it is certainly not enough for me to send to my friend...
http://www.gurgle.com/ New social network for mums, make sense and should become popular because their audience is: mostly at home, mostly looking for answers and advice, mostly want to feel that they are not alone, but if already have kids then feel free to laugh at some of the video http://www.gurgle.com/videos-2300/Changing_a_disposable_nappy_.aspx (they forgot to tell you that kids will piss on you as soon as you remove the nappy 8)
http://www.oxfamunwrapped.com/ A good TV ads will take you to a lovely designed site that won you over with one simple thing: you can feel the faith, fun and passion in the design, even if navigation is a bit jumpy.
Friday links
http://www.youtube.com/watch?v=mi_XEAA9X6c (might take a while to start so just leave the page open and wait a bit)If you know more than 50% of these you can start using the word viral in your pitch to clients, if not get stuck in by looking at all the links at the bottom of this page: http://cakke.wordpress.com/2007/10/21/the-internet-stars-are-viral/
http://www.skinkers.com/ and http://www.admonkey.co.uk/ 2 companies that offers these annoying desktop applications that some brand managers still think will be the links between the brand and the consumer, if only it was this easy. But could be an good solution for the like of Coke or Orange on a B2B site…
http://www.youtube.com/user/MeestaRamon the new Guinness campaign has started, there is also a PDF floating on the web….enjoy…
http://www.60uniteforchildren.com/ A work of art for this charity project, full size trailer and some tools for the user to help advertising the site. Sadly the actual section about the book itself is disappointing with only a few illustration and some old school pop-up…they could have used their change background function instead.
http://www.schooldisco.com/ New design even if not fully finish, I like the use of keyboard to browse the gallery. People can vote for and request songs, we will have to see what the community section will bring.
http://automobiles.honda.com/cr-v/crave/ Does not work for me, the link between the test and the car is not strong enough…
http://www.scifi.com/tinman/oz/ Stop starring…stop…a Flash experiment that became a commercial site, original http://www.zoomquilt.org/, updated version http://zoomquilt2.madmindworx.com/
http://www.brabus.ro/ They tried but sadly this site still looks like any other car site…
http://www.youtube.com/potnoodlenetwork Video competition from Pop Noodle, not original but it seems that the audience is getting into the spirit of things…
http://absolutbrasil.com.br/ Absolute Brazil used the Ipod looks but adds a few nice functions to it (360 and zoom).
http://www.captainmorgan.com/ had an Halloween competition and visit http://www.thebar.com/ (used zip code 71923 to get in) in case you don’t know it yet.
http://www.live-academy.co.uk/ and http://www.live-academy.co.uk/games/en/game1.html No point me reviewing this…you should know the score from opening the site.
http://www.lovecliffrichard.com/ After Radiohead PR stunt on price, Cliff is doing a pricedrop one…does not seem to be working...
http://www.mysteryfabric.com/ I am not the target audience but a simple site for a simple message.
http://www.hulu.com/ Could this bring the death of Joost?
http://www.shoreditchhouse.com/ Good use of space and imagery for a place that 99% of BD will never see…
Friday Links
What’s next? Coke telling us that really water is better for you?
http://www.i-needtogo.com/ There is a reason this is number 2 on my list.
http://campaign.gnuf.com/diceroll/ got it all…from great site, to great PR to great viral idea and bang on target for their audience…sportingbet eat your heart out…
http://www.sky.com Sky new home page/portal looks good but shame you are send to the old site as soon as you click on a link.
http://www.youtube.com/user/DougCoupland Using YouTube to promote a book is a good idea sadly you need to also promote the fact that you are on YouTube if you want people to come or perhaps YouTube is not the place for a content that has no sex, gore, music or pain in it…
http://www.vaio-john.com/ For people that like Malkovich surely this is a sell out, for people that like Vaio this is cool association, for the rest of us this is smart site with a classic ‘what happen next’ competition.
http://razr2experience.motorola.com/ Taking the usual video editing idea…what’s more interesting is Motorola using Xia Xiao animations…
http://www.britishairwaysandpamann.com/ Work well because they are taking the piss of themselves but they could have done so much more if they wanted to make Pam Ann an icon for the message…to be honest the ‘final auditions’ is more funny…
http://www.bethefullstop.com/pages/home.aspx Great site but I think the registration process, even if small, my put a few people off but it at least guaranty a receptive audience for future eCRM. Again google map is used http://www.bethefullstop.com/pages/map.aspx?DeedId=7
http://www.feelfootball.com/ Ford football site, the news are from uefa.com so why do they think people will come to their site? The best bit is the debatse but their streaming should be better and they really should put monitoring on the comments…
http://www.myspace.com/NikeSupersonic How to do a mySpace takeover the right way? just embed a flash site in it! Good campaign that actually speak to the target audience…
http://www.qashqaidrop.co.uk/ back in the limelight due to the rugby but really so basic it hurt…
http://www.myspace.com/saw4 Saw carry on their involvement with mySpace…and the usual game http://www.chamberoftorture.com/ that is obviously trying to be banned…but they should have worked harder in developing the game…it’s a pain to use…
http://www.miomi.com/ Wikipedia + Googlemap + Facebook + Web 2.0? Will this be now part of the new marketing mix (the Coke story, Peugeot design through the age…) or just another place for people to put a finger up to the world?http://www.miomi.com/#TimelineView:TimelineID=03ba60cd-2545-4644-b243-46ae821f696b
http://www.kenttv.com/ they should fight for the www.kent.tv URL.
Surely it could have been done with a deal with youTube too? because when the funding run out who is going to run this site?
http://yp.direct.gov.uk/cyberbullying/ Sadly there is nothing cyber about this campaign but a small effort on http://cyber-bully.piczo.com/...
http://www.londongamesfestival.co.uk/ It’s the London Games Festival and the web site is plain white but they are using google maps as a way of delivering content, go out an play this week-end.
http://www.the-backup.com/ Sometime you don’t need a good website for people to visit or pass the url around, the product does that for you…
Friday Links
http://br6avia.sony.eu/bravia.html Sony as they are not scare to try new things…beautiful and clever use of the keyboard…
http://www.privateislandoffer.com/ A tongue in cheek site for the Blackberry…simple but would have been great to show the feature in action too…
http://www.bedroomjam.com/ I was expecting a lot more from the Redbull people, this lack the energy the drink is supposed to have, I think a deal with Myspace or Youtube would have had more exposure…there was no need to use flash for this a cool ‘Web 2.0’ (pass me the bucket) look would have done it…the concept is great but the execution is poor and the quality and streaming of the videos are poor…shame…
http://www.pringles-info.co.uk/ User videos and so on…nothing wrong with this site, just lacking a bit of edge….play the games if you have too…
http://www.teamvisa.com/ Made me feel better about NU and Team GB….
http://www.visapaywave.co.uk/ It’s Visa surely it should be slicker than this. Done all in Flash it' s so passé...and the viral, well not worth passing around….
http://www.hardees.com/home/ For animation that used to have Mattel Intelevision, play Burger Time in the arcade section for the rest grab your coupon and do the Nutritional Calculator, managed 3901 calories!
http://www.sprintahead.com/ Don’t you just love the big US voice over? Shame it just a nice piece of animation but a nice piece nevertheless...
http://www.asimpleswitch.com/ A simple visual representation piece but it works because you want to see the next step and the scrolling bar of recent switches is a nice details.
http://www.highlife.fr/ Please make sure you actor can actually act but nicely done and thank you Apple for the look and feel.
Friday links
http://www.hellmannssqueezy.com/ Please, please make it stop, if I see another one of these promotion where people need to upload a video of their skills I will really start to think that marketing agency are really just stealing ideas from each other…also win an ipod Shuffle? again surely everyone as one these days as they are giving away by the dozen from Coke to Shell…please found another prize.
http://beta.freewebs.com:8080/Misc/SonyHDNA/ A simple way to 1. Get your brand recognised 2. Give something to the people 3. Be creative – Check out the ‘Get This Widget’ section…also see http://www.yourminis.com/
http://www.lacoste-elegance.com/ It’s all nice and stylish but somehow something is missing something, not enough content to start with and a lack of anything edgy, I was expecting better from Lacoste…just get your free sample and go…
http://www.tagtestees.com/ I like the fact that you can embed the games even if I think to be honest this is a prime example of adding videos to hide the fact that the games are shites…There was so much more to do with a tagline like ‘Expose your Sack’…
http://www.mazda2.com/ Just videos? This is not enough these days I am afraid…
http://www.mtl12.com/ You need a lot of bandwidth but the use of stop motion is amazing in mixing old and new technique, sadly the design might actually scare an older audience…
http://www.vintageladybird.com/ ‘Memory lane’ section is what you need to look at; but with 4 friends on Myspace and 10 photos on Flickr you should start to think twice about proposing this kind of things to your clients…
http://thegoodfoodfight.com/ fun fun fun….shame they haven’t managed to do this full screen…
http://www.staying-alive.org/me/game/index.html tagamagoshy for the emo generation…
http://www.quitdoingit.com/ ...really really impressive especially if you are 12 but if you are a 2 packs a day, working 15h a day 7 days a week in a marketing agency type of smoker, I don’t think it will make a difference…
http://hidefhigh.com/ Interesting proposition: trying to demonstrate Hi-Def advantage on a computer screen…so go for black and minimal…works all the time…
http://direct.motorola.com/hellomoto/motoq9h/experience/ Really cool to show the phone in action but to be honest the problem is in the script…all the situation show the customer as prats with no initiative or up the arse person…hardly engaging…never underestimate the script..never…
http://simcityds.ea.com/ Great design, the mini game is not new but it make you try the stylus. I heard there is a lot of DS and Wii unclaimed from the various competition we have done, surely they need a home? mine is available…
http://www.icebreakers.la/default.php Just lovelly….with nice attention to details remind me of http://www.ferryhalim.com/orisinal/ (DO NOT TRY THIS WEBSITE IF YOU HAVE WORK TO DO THIS AFTERNOON)
http://www.youbetterrun.fr/ Using an English URL for a French site and a disappointing use of a blog. The design could have been more vintage and the content could do with more info…
Friday links
http://www.pleasurelikenoother.com/ A good looking viral that is stealing idea from the Brava one…interesting but would you have know it was for a Sex Toy? See also http://uk.youtube.com/watch?v=J9piCGAGRzk
http://www.rockband.com/ The site is to clean for being rock and roll and they should let people upload their tunes…shame it’s a global game but the site is only for the US market.
http://www.islamispeace.org.uk/ Adverts in the papers, adverts on the buses and underground, the money is there…so why such a badly designed site? information is limited and really they need a Q&A session and a pledge page.
http://www.bulletproofbaby.net/ Not that original but the video I am sure we get passed around…
http://www.hotrodmovie.com/intl/uk/mainsite/linerider/index.html Such a cool little idea, done before but perfect for the film…shame you can not save your track and send it to your friends that would have made it viral…and see other people track too…
http://www.rockstargames.com/manhunt2/lamb/ follow http://www.rockstargames.com/manhunt2/kasper/ followhttp://www.rockstargames.com/manhunt2/dixmor/ Rockstar is slowly building a up to the release of a game that is ban to get some PR just for his content…do violence still sell? we will see in the chart.
http://play.blogger.com/ Real time display of the latest images uploaded to any blogs on Blooger.com…stop watching now…
