Friday Links

http://www.campaignforrealbeauty.ca/ Can marketing be responsible? Dove is trying for sure and this is their new virals and their new 'self-esteem' campaign http://www.campaignforrealbeauty.ca/dsef07/t5.aspx?id=8109.
What’s next? Coke telling us that really water is better for you?

http://www.i-needtogo.com/ There is a reason this is number 2 on my list.

http://campaign.gnuf.com/diceroll/ got it all…from great site, to great PR to great viral idea and bang on target for their audience…sportingbet eat your heart out…

http://www.sky.com Sky new home page/portal looks good but shame you are send to the old site as soon as you click on a link.

http://www.youtube.com/user/DougCoupland Using YouTube to promote a book is a good idea sadly you need to also promote the fact that you are on YouTube if you want people to come or perhaps YouTube is not the place for a content that has no sex, gore, music or pain in it…

http://www.vaio-john.com/ For people that like Malkovich surely this is a sell out, for people that like Vaio this is cool association, for the rest of us this is smart site with a classic ‘what happen next’ competition.

http://razr2experience.motorola.com/ Taking the usual video editing idea…what’s more interesting is Motorola using Xia Xiao animations…

http://www.britishairwaysandpamann.com/ Work well because they are taking the piss of themselves but they could have done so much more if they wanted to make Pam Ann an icon for the message…to be honest the ‘final auditions’ is more funny…

http://www.bethefullstop.com/pages/home.aspx Great site but I think the registration process, even if small, my put a few people off but it at least guaranty a receptive audience for future eCRM. Again google map is used http://www.bethefullstop.com/pages/map.aspx?DeedId=7

http://www.feelfootball.com/ Ford football site, the news are from uefa.com so why do they think people will come to their site? The best bit is the debatse but their streaming should be better and they really should put monitoring on the comments…

http://www.myspace.com/NikeSupersonic How to do a mySpace takeover the right way? just embed a flash site in it! Good campaign that actually speak to the target audience…

http://www.qashqaidrop.co.uk/ back in the limelight due to the rugby but really so basic it hurt…

http://www.myspace.com/saw4 Saw carry on their involvement with mySpace…and the usual game http://www.chamberoftorture.com/ that is obviously trying to be banned…but they should have worked harder in developing the game…it’s a pain to use…

http://www.miomi.com/ Wikipedia + Googlemap + Facebook + Web 2.0? Will this be now part of the new marketing mix (the Coke story, Peugeot design through the age…) or just another place for people to put a finger up to the world?http://www.miomi.com/#TimelineView:TimelineID=03ba60cd-2545-4644-b243-46ae821f696b

http://www.kenttv.com/ they should fight for the www.kent.tv URL.
Surely it could have been done with a deal with youTube too? because when the funding run out who is going to run this site?

http://yp.direct.gov.uk/cyberbullying/ Sadly there is nothing cyber about this campaign but a small effort on http://cyber-bully.piczo.com/...

http://www.londongamesfestival.co.uk/ It’s the London Games Festival and the web site is plain white but they are using google maps as a way of delivering content, go out an play this week-end.

http://www.the-backup.com/ Sometime you don’t need a good website for people to visit or pass the url around, the product does that for you…