Pringles: Fan Vs. Flavour

The problem I have with this type of campaign is that everything is pre-recorded, there isn't a real choice for the audience, a sense of suspense. It's packaged content that will make the fans happy and the rest of the audience indifferent to the brand. It's not even interactive on Youtube 8(

This is a really poor user experience and the views reflect that, only 200,000 views in 4 days and 7 comments that's with 2 weeks of hype and trailer. Considering that they have 22 million fans, that's pretty poor or maybe they haven't paid Facebook to push their message to all their fans.

https://www.facebook.com/Pringles/app_415754888510776