Raise the Maltesers

1. UGS campaigns are over done
2. Make sure you remove tests videos
3. Stop filming fake videos in your agency corridor
4. Try to have the budget to go from Z list celebrities to Y list celebrities
5. Don't tell the consumer the product is made in Slough
6. Remove the age restriction to see the ads, nobody is going to sue you
7. Stop lecturing people of having an healthy lifestyle, we are not morons
8. If a section is not ready do not put in online, it just reinforce the fact that you did not push the client for a sign-off in time.
9. Don't put the Flash demo of your iphone game when it's going to look that tiny and, well, shit to play
10. Don't do an app for the sake of it, unless people can donate via it
11. Make sure you check your link so I don't see an HTTP 404 error
12. Tell your client to switch agency

http://maltesers.co.uk/