Part of a massive offline, comics, TV and cinema campaign, this is a must see in term of animations. From a web point of view the interactions and Facebook integration are minimals but integrate well with the story. I am not sure what the audience is for this message as I think the under 12 might get it but the over 12 might actually found smoking fascinating.
The modules attached the project talking about the danger of smoking, addictions and so on are sadly really dull and if an effort had been made to make them as sexy at the film then the message could have been better received.
http://www.attraction-lemanga.fr/
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