Every Click Matters

Let's face it you are only on the site because of the B celebrities cameos but when you think about it the target audience is pretty broad so a bit of fun, a big movie voice and some scary facts throw in for good measure make it a safe campaign.

The format is perfect for YouTube so why haven't they got a presence? Actually they have, but not the one they want.

http://www.everyclickmatters.com/

Maison Close

It's the 7th Guest in a brothel. It's a shame that they trying too hard to push people to use Facebook connect to share the experience. Well executed with the cast of the series but a bit short and left wanted more...

http://maisonclose.canalplus.fr/

French Connection Youtique

At first I was really exited about this and than I started exploring the Youtique. It's only a bunch of videos linked together and once you have watched them, well you are done.

Other issues are the fact that the links maybe hidden until the end, but they are visible on rollover and if you click once the clip is finish you are redirected to the classic YouTube page, outside of the experience.

I would have forgotten all this if by clicking "buy" my basket on the French Connection site was actually filled up with the item I have selected, but no it's only a big portal. Let's face it the best part are all "the Man" and "The Woman" videos.

At least it's a sort of a first on YouTube (remember this http://www.youtube.com/watch?v=dXcBjeoRqFY). It seems that most and most brand are trying stuff on YouTube, it's the new Facebook, yes it's great to go where the audience is but be careful of not reinventing the wheel just for the sake of it.

http://www.youtube.com/frenchconnection

Samsung Project Space Planes

Brilliant use of tech and great idea that will appeal first to the geek audience but can easily expand to a wider one. This should generate word of mouth easily. The product has a genuine reason to be included in the project, something that is rare these days.

But why using Tumblr? if this is to keep it real, it's a bad choice...and please make sure someone is answering Twitter and not just posting blog post updates.

Now why did the founder of Rathergood agreed to be involved is beyond me...

http://projectspaceplanes.com

kellogs: Famous Squares

Look if you haven't got the budget, just don't bother...

http://www.kelloggs.co.uk/whatson/famoussquares/

Mexico via Pacifico

I believe the hype, I believe this is live because the idea is simply clever. Offline and online working hands in hands. The only think I want to do now, is take a plane and do a moony in front of the camera.

http://www.mexicoviapacifico.com/

Xtreme Xrunch Kart

A free game to promote Baby Carrot on the iPhone? have they got the demography wrong or is someone is having a laugh?

The game in itself is pretty classic but I do like the fact that they try to integrate the UIP of the product in the gaming experience. Good for PR but probably not for sale...

http://itunes.apple.com/us/app/xtreme-xrunch-kart/id390552979?mt=8#

Internet Explorer 9

Gorillaz is selling out! Of course you need to have Window 7 installed...

http://gorillaz.com/club-room/laptop

Worth a look too:
 http://www.beautyoftheweb.com/

Kit Kat Music Break

Client: I have a brand that's flagging what can I do?
Agency: We can do a funny viral with a gorilla?
Client: Virals are dead
Agency: Doing some sport related stuff?
Client: Everyone is doing this
Agency: Music, everyone like music
Client: Yes let's do it, any bands kids like?
Agency: My daughter likes "Scouting for Girls", they are pretty harmless
Client: Fine book them...my mum likes them to but I need something like edgy you know...
Agency: What about that AR stuff we saw 2 years ago, should be mainstream now
Client: Great, my boss will be impressed...

http://www.kitkat.co.uk/Flash/#/promotions/musicbreak

Wonderbra Full Effect

A bit of AR and a bit of image manipulation et voilà, you are 2 sizes more. Being a man I can not guaranty this will help me purchase a Wonderbra, maybe the girl get it? but what happen to the old tissues in the bra? The Full Effect Facebook is only here to tick a box..

http://www.wonderbrafulleffect.co.uk/

Levi's Curve ID

Nice to see Levi's helping their customers choosing the right jeans for them, of course the model and real women are still really skinny.  It's all glamorous and beautifully shot as you would expect. Interaction is left to the minimum it's all about the videos baby.

http://eu.levi.com/en_GB/women/index.html

Heineken Stories

Great videos for sure, but the most basic of the user experience. No sharing, nothing....

http://www.heineken.com/Heineken/Heineken-Story.aspx

Tabio Slide Show

I really like the simplicity of it but it works so much better on the iPad, well at least they saved on the budget. The credits are worth watching.

http://www.tabio.com/uk/event/slideshow/

Mario 25th Birthday

Nintendo is bringing out all the celebrities they can afford, now is your turn to say Happy Birthday to Mario. Let's Face it is not about the prize, it's about celebrating an icon. The site will not win awards, this is purely brand awareness.

http://www.nintendo.co.uk/NOE/en_GB/news/mario-25th-anniversary.html

Samsung Galaxys

The site is really nicely designed but it's sadly not original as he combine 2 technique used many times before; mainly in Carousel  (video scrubbing - timeline) and in the Nagi Noda video (You have to watch this one, trust me!)

But am sure the client is happy!

http://galaxys.samsungmobile.com/

True Life Cost

Using the Tilt Shift technique http://www.youtube.com/watch?v=HyZfIlxwsfI, this beautiful produce site demonstrate in a simple way that a car is a good investment in this, still, recession period. The gentle nature of the environment doesn't feel like an hard sale.

http://www.truelifecosts.com/

Uniqlo: Lucky Counter

Take Twitter and http://www.price-drop.tv/ and you get a campaign that is perhaps clever but in my opinion not in brand. What's next? shot your cat and get a free can of Coke?

http://www.uniqlo.com/uk/luckycounter/index.html

The X Factor 2010

I preferred the 2009 campaign that was letting you been creative instead of just moving around on the screen.

Nevertheless this feel good campaign works really well for the audience as seen by the number of entries. This is due to a simple navigation and some good tracks. Most of the entries are kids  and they won't care about Talk Talk.

http://xfactor.talktalk.co.uk/

A hunter a bear

It's a remake of http://www.bk.com/en/us/campaigns/subservient-chicken.html on YouTube. You might want to try:

• Has a pinic with
• Watches
• Cuts
• Moonwalk
• Dances with
• Showers
•  snaps 

http://www.youtube.com/user/tippexperience

Halo Reach

This piss all over the campaign below. Why? because it rewards the fans of the game, the community, because been part of the sculpture as  meaning, because the execution is flawless and because the timeline brings understanding to the process. The delicate game soundtrack emphasised the feeling of participation. It's brand awareness but it works.

http://www.rememberreach.com/

Facebook Vs Hamilton

A really interesting idea and am surprise that there is only 4000 people that have taken place so far. There is 28.800 spaces and 11 days to go, so they now would need over 2000 people a day to sign up.
Does this prove that the Facebook advertising days are over?

http://apps.facebook.com/facebookvshamilton/