French Connection Youtique

At first I was really exited about this and than I started exploring the Youtique. It's only a bunch of videos linked together and once you have watched them, well you are done.

Other issues are the fact that the links maybe hidden until the end, but they are visible on rollover and if you click once the clip is finish you are redirected to the classic YouTube page, outside of the experience.

I would have forgotten all this if by clicking "buy" my basket on the French Connection site was actually filled up with the item I have selected, but no it's only a big portal. Let's face it the best part are all "the Man" and "The Woman" videos.

At least it's a sort of a first on YouTube (remember this http://www.youtube.com/watch?v=dXcBjeoRqFY). It seems that most and most brand are trying stuff on YouTube, it's the new Facebook, yes it's great to go where the audience is but be careful of not reinventing the wheel just for the sake of it.

http://www.youtube.com/frenchconnection