26 Feb 2009
woolworthsblog
Woollies is not dead, the brand has been bought by Shop Direct and digital is the best way for them to communicate it but also get answer to some business decision (Will Pick'n'mix be back?) RSS feed and Twitter so far, let's hope they add more content and start a proper communication with their audience. If Shop Direct handles this well they could be on a winner when Wollies relaunch arrived. http://www.woolworthsblog.co.uk
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