rulethestars.com

This site is sweet and does only one thing but does it well but unless you are familiar with the brand you will forget they name straight away.
The best used for it is too draw some silly shapes. Would have been nice to be able to embed your creation on a Widget...Enjoy! http://www.rulethestars.com/

nokia.co.uk/e71

Great looking site and a fun way to use your webcam, even if my creation where more of the same every time I tried, but then again I am not an artist. It's great that they are given away an application for the phone too but considering that if I am looking at this site I haven't got the phone yet, I am left more frustrated than wanted to buy one. The artist films are beautiful and add that creative feel to the campaign. http://www.nokia.co.uk/e71

woolworthsblog

Woollies is not dead, the brand has been bought by Shop Direct and digital is the best way for them to communicate it but also get answer to some business decision (Will Pick'n'mix be back?) RSS feed and Twitter so far, let's hope they add more content and start a proper communication with their audience. If Shop Direct handles this well they could be on a winner when Wollies relaunch arrived. http://www.woolworthsblog.co.uk

www.madametussauds.com/Britney/

It's a classic offline / online promotion that could have been fun if you could actually win some free tickets to the show and if you could see the people face instead of the same background. Considering that it's all about dance moves, having the camera so high actually is actually a bad creative decision. It's great that you can embed the video, but you should be able to embed your segment and not the all thing. http://www.madametussauds.com/Britney/

nokiatubedance

Humour is a really personal thing and I personally don't found Keith Lemon funny, this is why I found the idea of creating a new dance to be of poor taste. That Nokia is trying to get associated with the music scene by setting up some nights is a good thing, but this effort needs to be repeated over time as this is a crowded area, if it's a one off for the launch of the 5800, then you are wasting your money. Whoever managed to sell this shit idea to the client is worth their weight in gold, or perhaps the brand manager at Nokia was going to be sacked and wanted to have the last laugh before his exit? http://www.nokiatubedance.com

youtube.com/barclaycardcreate

As much as the video is fun to watch I do not get the idea behind this, if the all point of the card is to make thing faster, showing you that the shop keeper had to wait nearly 1 minutes for being paid is probably not a good idea. It might be shot as a DIY film but it's obvious this was a planned shoot.
Considering that we still have a winter weather I don't think a lot of people are going to enter and this is probably why at the moment most of the entries are vaguely related to the competition. http://www.youtube.com/barclaycardcreate

.bjornborg.com/en/Missions/Loveforall/

Plenty of clichés in these 2 sites but it's quick and fun enough for you not to be bored. Of course the interesting bit is that the picture of your new love is taken from the photo uploaded by other site visitors. All the classic viral widgets are here to let you share or remember the love. It's content before product but still in line with the company spirit. http://www.bjornborg.com/en/Missions/Loveforall/film/

talktofrank.com/cannabis.aspx

Trying to recreate the experience of smoking a split is an interesting proposition, it would have been better to have done a Smack My Bitch Up but I am pretty sure the budget was low as this is a charity, so well done for giving it a go... http://www.talktofrank.com/cannabis.aspx

zerodb.org

An interesting campaign, that required you to have your sound turned on to start with. The design works, the idea works but do you really really want to watch people doing nothing for 5s? and let people use their webcamb straight from the site, it's 5s no one is going to care about doing it the way they want it to be done. This initiative is obviously good and I am sorry that I did smile when reading the list of songs used to torture people...Sorry, sorry, sorry http://zerodb.org/

edityourown.com

With broadband, more and more campaign are using videos to promote their product, this site take a simple concept but executed it well. They managed to give you a sense of composition and play, you might miss the driver audio, so put it on. The video editor is a cut above most one out there but it would have been good to show the length of a clip before you drop it on the timeline. My favourite bit, their take on the classic 360 viewing. http://www.hyundaigenesis.com/coupe/

be-at.tv

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the-unloader.com

Is it live? it's for you to decide...the result is still impressive as the interaction, even minimal with an external place is always a fascinating one. The viral potential with the possibility to download or share the film are good and the campaign theme does resonate with the target audience. http://the-unloader.com

axehaircrisisrelief.org/100girls/

Really clever clever way of integrating the product, message and experience in one. Obviously it's all based on the approval process as you can noticed after a while the loops but I probably stay on the site longer than an average user, still really entertaining and using the medium that is the net as is best (fake live footage, multiple feed, webcam). http://www.axehaircrisisrelief.org/100girls/

myla-valentines.com

With a bit more time, this could have been so much more than watching some videos, the top trump concept could have been explored further. Imagine if you could set-up a top trump Myla facebook application? most males will play it and the viral effect would have been great, plus if your other half is also on Facebook you would get a bollocking for playing and would have to buy her a set to proved that you were only playing for research purpose. Also you could have a girlfriend top trump generator that would select an outfit for you based on her attributes. http://www.myla-valentines.com/

tweetminster.co.uk

Sharing is good, using an API to create interesting live content is good, but mixing all this with politic can lead to disastrous consequence. Is this site really useful? or will this only reinforce the fact that politicians really do what they want and are mostly a waste of space? some of the messages are more than depressing: Darren Jones [Lab] - “is drinking the finest SU champagne with the candidates...” Lynne Featherstone [LD] - “Off to Chinese Lib Dems Chinese New Year dinner” Stephen Gilbert [LD] “is going into the gym - let the pain begin!” http://tweetminster.co.uk/

testyourfear.com

Fear is a scary game, so from the URL I was expecting to be scared but sadly you only getting some poorly executed tests that have been done before. Worst of all you get nothing at the end for your effort. http://www.testyourfear.com/

itv.com/documents/html/demons.html

ITV put some though and create an interesting site for their TV program, been a TV series aimed at kids, don't be surprised if all you get his a game. Granted it's polished and you will get lot of info about the monsters and back stories but at the end of the day it's mainly poor man Mortal Kombat game and it's a shame as it does look like a lot of time, love and effort have been spend on this site. http://www.itv.com/documents/html/demons.html

valentines.thewarehouse.co.nz

A great Valentine site for the geeks, great use of augmented reality, the fact that this ties in with an offline event is a great PR stunt. 2 issues here: they should let you download a PDF of the add so you don't have to buy the paper and you should technically leave your computer alone on Valentine day if you actually want to spend some quality time with your partner. http://valentines.thewarehouse.co.nz/

http://www.drivesexy.com/#/valentine/

Everyone jumps on the Valentine train...the interface is sweet but the execution is dreadful, why can you not choose a man mouth? why is the video sync so poorly done? why would anyone used the world Peugeot in a Valentine message? or why would anyone used this as a marriage proposition? they have try to restrict the words count to be safe, but be creative and you can have some fun... http://www.drivesexy.com/#/valentine/14ZI7J


What I found more engaging is the manifesto section http://www.drivesexy.com/#/manifesto/ beautifully animated and just long enough to keep you interested.

fit.honda.com

I should praise everything about this site, 3D animations, lots of great tools, fast loading, great flash work...but you know what I don't care about the story, I can even found it an homage to comics and playing the same game over and over sucks...sorry but all your hard work is missed on me. http://fit.honda.com/

wonderwall.com

A fantastic effort to compile the most boring content around, come on people this is really scrapping the bottom of the barrel now but interesting takes on the horizontal navigation for this portal proved one thing, it doesn't work. http://www.wonderwall.com

weareplaystation.com/en-gb

You know there is something wrong with a brand when they need to ask their users if they really having fun with their products. I don't know what this initiative will achieved as obviously all the people have already got a Playstation. Material for their next ads? They probably shoot themselves in the foot there... http://www.weareplaystation.com/en-gb/

creatorsofemotion.com

A simple concept is sometime just what you need, and this site demonstrate this beautiful. Of course the editing play a massive part but if this doesn't make you want to work for them, nothing else will. http://www.creatorsofemotion.com/

freesoul.be

This campaign is trying really hard to let people look at an horrible looking car differently by letting you vote on preconceived ideas. A bold move to an extend (All Muslims are terrorist, a transsexual son is a burden, marketing people will do anything to sell cars, homosexuals are all bastards). You can vote at your heart content and post comments (most people don't even if it doesn't look like they are monitored) but it doesn't matter the result will always be the same. It's all in papervision for no apparent reason. They should have stick to the mini site for the car to be honest. http://www.freesoul.be/

instituteforhumancontinuity.org

A really good site for a fake organisation, the idea is not new but the execution is done well. The lottery idea is a nice twist on the registration.I just hope the updates will keep coming on this site or this will be a disappointed experience and on thisistheend.com, as this could be fun.

http://www.instituteforhumancontinuity.org

computertan

The site could have done with more video content but considering that the budget probably did not allowed it, they done a good job. I really hope they do the iphone app for real. To good to be true? http://www.computertan.com/

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