Heineken Stories

Great videos for sure, but the most basic of the user experience. No sharing, nothing....

http://www.heineken.com/Heineken/Heineken-Story.aspx

Tabio Slide Show

I really like the simplicity of it but it works so much better on the iPad, well at least they saved on the budget. The credits are worth watching.

http://www.tabio.com/uk/event/slideshow/

Mario 25th Birthday

Nintendo is bringing out all the celebrities they can afford, now is your turn to say Happy Birthday to Mario. Let's Face it is not about the prize, it's about celebrating an icon. The site will not win awards, this is purely brand awareness.

http://www.nintendo.co.uk/NOE/en_GB/news/mario-25th-anniversary.html

Samsung Galaxys

The site is really nicely designed but it's sadly not original as he combine 2 technique used many times before; mainly in Carousel  (video scrubbing - timeline) and in the Nagi Noda video (You have to watch this one, trust me!)

But am sure the client is happy!

http://galaxys.samsungmobile.com/

True Life Cost

Using the Tilt Shift technique http://www.youtube.com/watch?v=HyZfIlxwsfI, this beautiful produce site demonstrate in a simple way that a car is a good investment in this, still, recession period. The gentle nature of the environment doesn't feel like an hard sale.

http://www.truelifecosts.com/

Uniqlo: Lucky Counter

Take Twitter and http://www.price-drop.tv/ and you get a campaign that is perhaps clever but in my opinion not in brand. What's next? shot your cat and get a free can of Coke?

http://www.uniqlo.com/uk/luckycounter/index.html

The X Factor 2010

I preferred the 2009 campaign that was letting you been creative instead of just moving around on the screen.

Nevertheless this feel good campaign works really well for the audience as seen by the number of entries. This is due to a simple navigation and some good tracks. Most of the entries are kids  and they won't care about Talk Talk.

http://xfactor.talktalk.co.uk/

A hunter a bear

It's a remake of http://www.bk.com/en/us/campaigns/subservient-chicken.html on YouTube. You might want to try:

• Has a pinic with
• Watches
• Cuts
• Moonwalk
• Dances with
• Showers
•  snaps 

http://www.youtube.com/user/tippexperience

Halo Reach

This piss all over the campaign below. Why? because it rewards the fans of the game, the community, because been part of the sculpture as  meaning, because the execution is flawless and because the timeline brings understanding to the process. The delicate game soundtrack emphasised the feeling of participation. It's brand awareness but it works.

http://www.rememberreach.com/

Facebook Vs Hamilton

A really interesting idea and am surprise that there is only 4000 people that have taken place so far. There is 28.800 spaces and 11 days to go, so they now would need over 2000 people a day to sign up.
Does this prove that the Facebook advertising days are over?

http://apps.facebook.com/facebookvshamilton/

Epic Mix

Foursquare on the slopes. It make sense for people to want to record their data and try and collect achievement. No effort is required by the user and the breath of information is worth a visit to the site. The automatic updates to Facebook and Twitter server as a simple reminder of your time at the resort but the iphone app has more to offer for people visiting the resort. A real added value for your holidays.

http://www.snow.com/epicmix/

Lissie Weather

It's cute for sure and works well as it uses real time information, but let's face it http://www.youtube.com/watch?v=ctaszjeaDK0 is more funny.

http://www.lissie.com/weather/