Doritos: Viralocity

Another Doritos create your own adds campaign, I like the fact they don't hide the fact that all this is to help the brand becoming viral. They bough a youTube channel, coded nothing and hey presto they have a campaign...

http://www.youtube.com/user/doritoscanada

Coca Cola: Longest celebration

Not a new idea, we had the world longest story, pass the ball, laugh, poem, dance and so on. But it's well done, it's integrated to youTube, it's multilingual and it's also paired with some offline activities. I did have a crashed on the submit page.

http://www.youtube.com/cocacola

We Quit: No Smoking Day

So far today they have helped 81 people quit, massive results then! I mean how can they failed? they have Aisleyne from Big Brother. But you have to appreciated their Facebook application, as it should help motivate people due to pier pressure.

http://www.wequit.co.uk/

Yahoo!: Yodelizer

I really don't get what Yahoo still thinks the Yodel is funny but here it is again. The keyboard interface works a treat, simple things like using the space bar to start again is a clever way of not disturbing the user interaction with the site. Sadly it's stop there as I don't see why anyone would want to download or share the Yodel. They even try to let you use it to embed sites, again good idea not sure it will stick.

http://www.yodelizer.co.uk

Having MS

It's always hard for public campaign to have decent funding, this one was probably on a budget but they are making the most of it and the small games are simple but help understand what sufferers are going through, try the movement I for example. http://havingms.com

Victoria's Secret: 7 Bras

Some videos, a little quiz and nothing more... it's pretty boring and the model are so skinny I though I was watching Schindler's list for a minute.

Come on this would be the ideal place to use AR so you could model a bra via your webcam and send the picture and the order to your boyfriend / lover / partner / husband / admirer...

http://www2.victoriassecret.com/ilovemybody/

Scion: tCRS

I like Facebook connect but just grabbing stuff from my account and insert it in your movie doesn't cut it anymore... there is a nice little 360 after but it's only a portal to the City guide and Reinvent the Wheels (a more interesting proposition actually). Now am off to Facebook to remove the Scion app. http://www.scion.com/rstc/

Samsun: Shakedown

A small set-up and a live cam and presto you get a cool campaign, add a fish thank and this make it even better...view the demo.

http://www.samsungshakedown.com

Friji: Soccerettes

I wasn't aware that Friji audience was so mature, I thought it was a kid drink, therefore the innuendo theme seems a bit misplace but then again I did not do a full market research, hopefully they have.

I have tried to get the AR working and after a few freeze I got a badly pixelated video. Using the product to trigger the AR is the way forward but using it for shit contain is the way backward.

As for the competition they at least use Facebook connect to make thing a bit easier but they might miss out a huge part of their audience.

http://www.frijj.co.uk/

French Connection: Chatroulette

Chatroulette (good video here) will probably stop being trendy by the end of month or evolved with a topic filtering system as the novelty of waving to strangers is now fading. Reactive marketing can be good and French Connection is not missing a trick, is £250 enough? how many dicks will you be expose for that price? http://manifesto.frenchconnection.com/2010/02/challenge-chat-roulette/

Change we see

Good article in Wired this month about Cameron digital team. With the election approaching it's interesting to see more focused campaign sites, one message, one idea, one call to action. It helps growing the database of supporter and it's easy for people to get involved. This one I don't get, you upload photo of what? success stories? surely Labour should know what they have done for the country and how they spend our money? Personally I want to upload photos of the estate near me where things got worse or the park that is now a gathering of hoods and junkies but am afraid they might be rejected. They do have a YouTube account too http://www.youtube.com/user/theuklabourparty, http://www.changewesee.com/

Fairtrade: The Big Swap

The design invited you to add your swap, the call to action is simple and quick and you get rewarded with a free downloadable CD (with the terrible Zingolo single, but Cadbury needs to use it after all the money they spend on it). They should push the events a bit more as you might not explore this section. A Flick group is a good idea but as usual it's only filled with agency / organiser pictures, 14! http://www.fairtrade.org.uk/thebigswap/