Hopper Invasion

Ok so they wanted to do something bigger than the Sony Bravia add, therefore they needed bigger balls and this is when the hopper came in. I can see it happening in the planning department! I like the fact you can download your hopper as a screensaver but I really hope their world first will not be a let down as at the moment the campaign is a bit flat. Will this be like Orange Balloonacy or just one page with everyone hoppers? If they had some balls they will take over the White House site, that would be cool. With no branding on the video or on the page I really hope they know what they are doing.http://www.hopperinvasion.com/

Coke Zero Facial Profiler

Another Facebook connect (it's the next big thing you know!). This failed me as my profile pictures are not frontal or non human. I could have used the webcam but I uploaded a picture of a monkey instead, still not working, a pig face? yes it worked, but then I got let down by the fact they are only collecting faces at this time. Still would be interesting to see who is going to match my pig face. http://www.cocacolazero.com/

Snake Orange Film

The game of the movie of the game. It's only the classic snake game but it uses Facebook connect to make it a bit more existing. The interview is worth watching for the piss take on the video game/film industry. Would have been better if you could win some real cinema tickets instead of wallpapers. http://www.orangefilmstudios.co.uk/snake/

Future Morph

it's only a big portal, some solid design and solid short films but it does the job really well. Of course they only mention the good bits about the jobs but it's about getting kids exited about science and maths, and that's a good thing. http://www.futuremorph.org/scienceandmaths/; http://www.futuremorph.org/ is also worth a look if you have kids.

My Conservatives

I did not want to sign up as I do not want to be on any political list, so I leave it to you, dear readers, to make the choice to visit this site or not but it seems the conservatives are trying to do an Obama by using digital as their main activities tools. Good on them, it's the way forward these days to win an election. http://www.myconservatives.com

Doritos Guitar Hero

Based on the loose concept that a Doritos looks like a guitar pick, they have team up with Xbox to let you win some Guitar Hero kit. Funny enough there is not call to action to buy the game back catalogue or an Xbox 360 from the site; missed opportunity here to partner with Game or Amazon. The game in itself is the classic hit the key at the right time but it's fun and well animated. There is more to come and the daily draw should encourage return visits. Don't forget to check out the Alan Rock Video too!
http://guitarhero.doritos.co.uk

FIFA 10 Earth

Not a new concept but a nice execution, I like the fact you can search for keywords and that so far it's no moderated. A lovely addition would have been to search tweets by countries or continents but it's seems this should be available in the next update of the site so stay tune. http://fifa.easports.com/frFR/earth

Cineworld UP

Am sure the people behind this site would have love to not be constrained to the Cinemorld site frame as this promotion would be more impressive full screen. It's simple, the share function is done via addthis and it does the job but it would have been some much better with some films clips, some cool animations and some sounds. The leaderboard could show your house going up until it stop, encouraging you to be more competitive.
http://www.cineworld.co.uk/up

Orange Rockcorps

This site looks simple in it's execution but if you start to think about all the techs involved you quickly realised the amount of work that went into making it. Pre-recording sounds from the 100's of volunteers, check, Facebook connect and call to action to recruits friends, check, pitch analyse on the fly, check, mobile integration, check, easy to use and perfect for sharing, check, off-line integration during gigs, check, best site to start this blog again, check. http://orangerockcorps.co.uk/soundoforangerockcorps/

Back from the dead...

Life is a funny thing you know, had a lovely daughter and lost my job in the space of 2 months. So after a bit of freelancing I have now landed a proper job, first week and all is good so probably time this blog get resurrected. What did you miss? well quite a lot as it seems that in 3 months the industry as gone from strength to strength creatively speaking because from what I hear the budgets are not back to their usual self just yet... see you soon...

No post today

Sorry dear readers but this blog might have to be on hold for a few more days....apology for that but sometime life take over, so stay tune, get the RSS, subscribe and I see you soon...

Sense hub

Trying to represent the 5 senses of the web was always going to be hard but by combining a few ideas (twistori for example) they have managed to make this campaign relevant to web users and more importantly interesting and I really hope the web community is going to help them create content for it. http://www.sensehub.org.uk/