familyoftheyear.co.uk

Partnering with a great charity doesn't make you immune to criticism. What have we got here? A toilet paper that is looking for the Charmin Family of the Year, please... at my house we spend our family time in the toilet, comparing poo and counting how many sheet of paper we use, it's fun and educative, so surely we should win?
Using the web only for an entry form is poor, show us at least the families that have entered and more importantly make me understand the relevance to your product please, you might look after my kids arses but no my life, that's patronizing. http://www.familyoftheyear.co.uk/

fourridgesmustbedestroyed.com

A simple site that takes on parody of the 50's B movies for virals, especially 'The Blob'. This is a strange proposition as the list of film in the Friji festival doesn't include any 50's B movies but no one will argue as you can to see classics for free. This is glue together with a traditional youtube competition (it's cheap to run)and an on pack competition. Basic but fun campaign, that relied too much on the fact that the product is well love by the audience instead of trying to expend it. http://www.fourridgesmustbedestroyed.com/

evolutionofsmooth.com

A simple teaser site for a new product. The site content is minimal, the press section frustrating as it's only an email link, the link to buy online is not clear and perhaps some user comments would have been good but you can not fault the simplicity of it and the full screen video that demonstrate the product. I am sure some geeks would love to have this as a screensaver. http://www.evolutionofsmooth.com/

Follow your instinct on YouTube

Interactive campaign on YouTube...interesting...no need for a mini site, no need for hosting, no need for design, no need for quality editing or resolution, fantastic news for big budget...sadly it seems that this campaign as also decided to have no need for a real story, no need to tap on to the female audience (unless there is a girl version?), no need for originality (thank you 'Smack my bitch up'), no need to actually understand their target audience and no need to display the real USP of the product. But it's a bold move, they just could have done so much with it. Personally I can't wait for the Fighting Fantasy series to be made in this format...

cokezone.co.uk/loyalty/loyalty.jsp?promo=olympics&detectFlash=true

The first bottle promotion that Coke is running inside the Coke Zone site. The reason for this is because no one care about Coke Zone or the prizes, even if to be fair that have now some that are actually interesting, the problem is that you mostly always enter draws or that some of the offers are available free somewhere else on the net.

I suspect the design has been influence by Coke needs to let people know that their hard-to-read codes are actually hidden behind the packaging because there is a massive 'how do I enter' button (that you are only going to use once) and a small button to actually enter the draw.

You are suppose to 'Win a dream experience everyday' great! but is this just running for 6 days? nothing on the page talks about dates, so you don't know where you are withing this promotion. Select any of the prizes and the 'Today's draw' line doesn't change, so are they doing a draw for each prize everyday? only if you read the T&C will you found out.

This is actually an 2008 Olympic promotion (even if they have the 2012 logo too), so can someone explain to me what a VIP access to Simon Pegg's film 'How to lose friend and alienate people' got to do with Beijing? Now, if this is a hidden political stand from Coke on the China government than I applaud them but for some reason I doubt it.

What a shamble because who ever sort out the prize seems to have done a great job, it's just a shame that Coke didn't have the balls to do something more cutting edge than some prize draws, it's waste of their sponsorships and a waste or their marketing money.

Agencies are supposed to push client, in this case it's seems they only wanted to please Coke and the consumer experience is suffering. http://www.cokezone.co.uk/loyalty/loyalty.jsp?promo=olympics&detectFlash=true

holidaycrimes.co.uk/

The classic choose some drop-down options, upload a photo and send to your friend that technically supposed to found the clip funny as there is no chance you could fool them for the real thing. Asking your personal details before you can even preview the clip is a bad move. Using a junior to do your design is another bad move. Come on people surely you can be more creative. http://holidaycrimes.co.uk/

seethewholestory.com

Here we have the usual give a base to some artists and see what they come up with. Obviously the strength of the website is as good as the strength of it's content, so I hope Samsung is happy because personally I only viewed the films in their entirely to review the site. The camera might be a good piece of kit but the site isn't, even with the constrain of width, more could have been done with the design, the penguin and the beauty queen. And they should give one away at least. http://www.seethewholestory.com/

oldspice.com/tvmd/

It's certainly hard to sale antiperspirant product on the web but this is certainly not the way to do it. It's no funny and the execution is poor. I know it's supposed to be a parody but it's to bad to be good. The product is not even integrated in an intelligently in the script and only getting the possibility of printing your badge at the end is not enough of a reward for the 5 minutes I have spend on the site. A smellcam application would have been better. http://www.oldspice.com/tvmd/

sexyis.keeplifesexy.com/sexyis/

Another version of the idea of user generated content to define a world, this time it's SEXY. A nice interface and a simpler mechanic to stop people entering to many rude things. It's a shame that you not upload your photo on the site itself and need to use their Flickr group instead, and this would explain the lack of entries from actual people. It's a sweet site more than a sexy one, you are done in 2 minutes (no punt) and as you can not share anything with your love one, pointless... http://sexyis.keeplifesexy.com/sexyis/

twix.com

An interactive love story for boys, does this mean girls don't eat Twix? The video production is high but: are the user supposed to project itself on the central character? Do you really care if he gets the girl or not? Is this actually funny? are we just seeing a return of interactive stories that use to be on laserdiscs? and will you even return to the site? This format is great for video production houses for sure but it's certainly not pushing the web boundaries. http://www.twix.com/

flauntyourtaste.com

Bad taste...http://www.flauntyourtaste.com

talkingpets.org

A great idea that could go so so wrong if you start uploading picture of people and witting unPC dialog, so I suppose it will become a hit one way or another even if the idea is no new or some functionality could have been improve (selecting the mouth area instead of putting a pre-rendered one, showing how many character are left, making sure accessories are available to uploaded photo), but make sure you check out www.oddcast.com too as their technology has improved a lot. http://www.talkingpets.org/