enjoy.cheapflights.co.uk

The logo is a mix between Coke and Virgin and the content is a mix between Nuts and FHM. Sadly this will only attract the Club 18 audience that is in decline anyway... I would love to see the ROI on this one to prove me wrong... http://enjoy.cheapflights.co.uk/

hortonmovie.com/adoptawho/

Some simple and effective ideas to promote the movie: Printable assets and a cool personalised widget that will make the kids happy combine with the now usual reveal experience. A 'Who' gallery linked to the reveal with the name of the Who's owner would have finished the experience nicely. The official site is organised for you to get the most of the content available, the games are standalone so they can be share and the usual downloads are here.

For the adult a philosophical viral about living on a specs could have been fun to bring back childhood memories of reading the book. http://www.hortonmovie.com/adoptawho/

rejecttheordinary.org

With such a great URL I was expecting so much of the most expensive pre-launch campaign Ford has ever done in the UK. What you get is a site that you can browse in 1 minutes, with no real call to action (having a link on the page doesn't count) and the off-road animation is, well, mind blowing for the wrong reason. Do people really download wallpapers of car? http://www.rejecttheordinary.org/

babelgum.com

Could they beat Joost ? could they beat Getty ? Supposedly aimed a the more professional video makers and with the possibility of getting a share of the ads revenue this is one to watch indeed. The site is trying to be Web 2.0 but could do with a bit of design to make it a bit more cool with the kids... http://www.babelgum.com/

shinealightmovie.co.uk

There are some good intention here with footage of the movie between sections and a RSS feed but sadly the site failed everywhere else. You will need 3 clicks to actually get into the site if you found it bury amongst the links to purchase tickets, soundtrack, reviews and so on... the site should reflect the status of its protagonists but sadly does not deliver. They could have done specific behind the scene footage for the web, a deal with Joost or a Pay Per View site... http://www.shinealightmovie.co.uk/

scionspeak.com

It look smart, it look stylish but it's boring as hell. The crest creator has some some problems: no remove option, limited range of colors that you can actually used without your creation being to dark, no user input, only drop down list of terms or words. And all that for what? a fucking wallpaper and a buddy icon...please...if only you could order your crest as a vinyl for your car, a T-shirt or at least embed it on your blog, myspace...
Blame Toyota, do not blame Thunderdog, they still rock. I am still looking for the real community strategy in this campaign. http://www.scionspeak.com/

neverbackdownthemovie.com/beinthefight/

Uploading your face viral seems to be still popular with marketing campaigns but this get it so wrong. The film is trying to appeal to people that loved ' Fight Club ' for the wrong reasons and claim that ' The Fast and the Furious ' is more than a film about cars. Therefore making one of the key scene of your film in a Monty Python parody will not appeal to your audience. They should have stick to their Facebook application. http://www.neverbackdownthemovie.com/beinthefight/

earthhour.org

The WWF Earth Hour campaign has a cool visual widget but still relied to much on PDF downloads, a Wiki could have been a great tool in this campaign. Ideas of what to do during the hour could have lead to some fun viral possibilities. At the moment the site is stuck between trying to appeal to official organisations and anyone. http://www.earthhour.org/

jvcfootball.com/euroball/

Harder than it looks, this is an interesting twist on the usual flash related football game. The prizes are tickets to the games and the more people play the more tickets are released. But the best bit is the widgets that is a small version of the game. http://www.jvcfootball.com/euroball/

bebo.com/sofiasdiary

At least they are not tricking anyone pretending this is a real person. The plan here is to integrated products placement into the story line. They should make it available on mobile too in my opinion. Only time will tell if Bebo has just created a new cult drama or just a pointless campaign. http://www.bebo.com/sofiasdiary

bow-street-runner

It's not of Guiness standard but this is still a great way to introduce children to history, with small interactivity pieces to keep you interested especially as they introduce a lot of mechanic found in DS game, Trauma Center being one of their inspiration for sure. http://www.channel4.com/history/microsites/C/city-of-vice/game/bow-street-runner/game.html

Don't forget the real world...

Sorry for the lack of updates but I haven't been near a computer all week... Hopefully back to normal soon.