#FindTheEggs

"Like to activate Eggdar", what a way to get more people to be connected to your brand....

I don't know the tech behind this site but some postcodes are full of eggs and other are empty.

Still it's over in 5 minutes max, it's relevant to Easters and it's a nice use of Street View (even if not the most original one) but am disappointed this end up being a data collection exercise as you have to fill in your name and email to receive the voucher.

https://www.tescofindtheeggs.com/

Three: The Pony Mixer

The impressive part about this campaign is that it works on all platforms, the least impressive part is that it's hardly a mixer as such but more a selection process that let you view pre-rendered clips.

Nevertheless it seems that the internet is loving this campaign with a decent amount of Tweets about it.

http://www.youtube.com/user/three/theponymixer

Pringles: Fan Vs. Flavour

The problem I have with this type of campaign is that everything is pre-recorded, there isn't a real choice for the audience, a sense of suspense. It's packaged content that will make the fans happy and the rest of the audience indifferent to the brand. It's not even interactive on Youtube 8(

This is a really poor user experience and the views reflect that, only 200,000 views in 4 days and 7 comments that's with 2 weeks of hype and trailer. Considering that they have 22 million fans, that's pretty poor or maybe they haven't paid Facebook to push their message to all their fans.

https://www.facebook.com/Pringles/app_415754888510776