Donate your words

Great concept in the style of putting your money where your mouth is. Asking people for money is really hard and this campaign does a good job to make this happen but I think it would have been better to have a predefine cost by words and let people write until a certain amount they define run out, instead of letting people play with the donate sliders. The more people play the more they think about it.

This way once someone had used all the "pay" words, they could be reminded of the campaign and encourage to donate again.

The app could also calculate your average words in your last 50 status updates to give you an indication of how much you should donate.

https://www.facebook.com/womensrefugenz/app_124919567648634

Skip Town

It's cool, it's interactive, it represents summer and vacation, it's near perfect. The robot was off when I tried it so I really hope you can share your skipping video as this would bring a nice level of social sharing.

http://www.stoneskippingrobot.com

Hyundai: Undead

This required a lot of planning and trust from the client but this marriage of a car brand and the 8th art is made in heaven. It's a change from all the prototype cars I have seen before and really speak to the young audience they are trying to reach.

Not much of a web experience as the only thing so far on the site is a sweepstake, I would I liked to see some 360 interior videos or even a partnership with Carmageddon.

http://www.hyundaiundead.com/

Coca-cola: Toe Tappy

For god sake, when will this madness of dance moves stop? It's the summer so Coke is trying to own the dance floor by crowd sourcing a dance move.

I hate the idea of it, still it's seems that the campaign has been successful thanks to a big PR push. When you actually look at the view on Youtube it seems that apart from the big commercials that have over 1 millions views or 3 millions for the one that feature Carmen Electra and Perez Hilton (they will do anything these 2) the rest of the entries range from 100's to 1000's, have a look here http://www.youtube.com/user/CokeZeroDance/videos?sort=p&view=0. For a brand like Coke this is, in my view, some poor results.

What can we learn from this?  UGC is dead and manage your expectations in terms of numbers, if not have a plan B (I think Carmen Electra is free next week).

http://www.makeitpossibleproject.com/

Nokia: Gotham City

I haven't got a clue what Nokia and Batman have in common, I don't really see Batman relying on a smart phone for his day day-to-day business. What's even more frustrating is that I have to use Facebook connect and Like Nokia to get started. The clues are on the Nokia Facebook page so there is no need to push people to do so.

Nevertheless this is a great use of Nokia own map tech and it's impressive. Sadly, like most people, I will probably stick with Google Map as the 3D is actually still only restricted to major cities.

http://www.nokiaconnects.com/exploregothamcity/

Axe: Hot Angles

Understand your audience and use country insight and you get the perfect campaign. The fact the Japanese men are obsessed with young girls panties is perfect for this campaign and thinking about it probably perfect for most of the world. Good use of webcam technology.

http://www.axeeffect.jp/dry/

Brandon Generator

I use Chrome but switched to Explorer 9 to see this site because I already have it installed, not sure if a punter would download it for the sake of a site that you know nothing about to start with.

The films are well produced but at 7 minutes each you really hope your audience is ready to spend that much time with you and not simply use the skip button.

You can leave a Skype or mobile message to Brandon and the Social media links are introduce simply and not push in your face but considering the amount of posters and ads for this site, just over 1,500 followers on Twitter and 2,000 on FB must be a disappointment.

The site asked too much UGC in my opinion, people are still in the frame of mind being entertained and considering this is a site for Explorer 9,  I would assume you want to make it as easy for people to do stuff and learn about the product as to be honest I haven't see anything major in the site that exited me about IE9, this ads works better than the site in my opinion http://www.youtube.com/watch?v=vOP9W9zQ_do

Episode 3 interactions are the same as episode one, I wanted something new, I didn't get it, I turned off.

The making-off is actually the best thing about it http://www.brandongenerator.com/behind-the-scenes as you actually understand what they really want to do and what messages they were trying to convey to the audience (it's an HTML5 experience - they should have shouted about it).

Too much thinking, the creative team got stuck into their dreams and Microsoft add the money to make it happen, shame...

http://www.brandongenerator.com

P.S: Also make sure it doesn't crash