Samsung: Unleash your Fingers

From the viral videos to the website; they could not go wrong, using the most famous "Finger Tutting"  (I still think this is a shit name to describe this activity) artist on the globe and Justice for the soundtrack.

The website is slick with everything that you hope for to learn and remix and create videos to spread the message even further. Doesn't innovate but do the job really well.



http://www.unleashyourfingers.com

Puma Social Cards

Everyone must have been exited about this one as it follow the trends of using Intagram on a night out and add a bit of fun and social on top of it. Sadly this is also the downfall of it: If you already use Instagram you are not going to switch to another app.

See above: a search for Any Time / Paris / Any teammate return 2 results. 

http://socialcards.puma.com/

Evian Chez Vous

Really? people do really order Evian on a regular basic? Apart from the fact that it's heavy to carry bottle of water I don't see why you would want to do this. This is only for Paris at the moment and it will be interesting to see how this initiative goes as am wondering how much return Evian is making considering that:

1. Running the service must cost a lot

2. Supermarkets must be annoyed

3. Tap water works well too

4. They are doing it without a partnership

it will be interesting to see if the next stage is for Danone to add other products like baby milk and yoghurts. 

http://www.evianchezvous.com/

Honda CRV

All exited to play with my phone and the website until I choose to do FB connect and was on hold for ever, after that I was then told to use my keyboard instead of my phone to actually drive the car and then the signal was lost and the site had to be rebooted, bad start.

No matter how much gimmicks they threw at me I was more annoyed to use the phone to navigate the site than anything else as it was more natural to do the actions via keyboard or mouse. You shouldn't have to look at your phone in my opinion, the phone is a remote not another screen in this setup, check out http://www.frisbeerush.com/ for a great experience.

It's a shame because the site is beautifully crafted, apart from the music loop that is too short and annoying,.

http://www4.honda.com.br/novocrv/experiencia/

Das Landerspiel

Works on Facebook, iphone and Android, live competition of penalty shoot out. Perfect for the Euro 2012, funny, simple and beautifully executed. You just want to play it again and gain trust me...

http://goo.gl/eMWF6

Parche Poderoso

Untitled from DDB Colombia on Vimeo.

I know that Sharp is running a global fan stats http://www.sharpfanlabs.com but I found this little app more personal.

http://itunes.apple.com/gb/app/parche-poderoso/id522106857?mt=8

50 Problems in 50 Days

Not so much of a campaigns but so many ideas are packed on this site that it's worth mentioning here.

http://50problems50days.com

LG: Ticket Hunter

Great competition that only works by spending a lot of money to get it started.

The more you tweet the more the location is revealed. it would be interesting to see the split between students, kids and working people on this one because let's face it how many of us have the time to do this?

Will students and kids remember this is an LG promotion when they have the cash to buy the products? would anyone actually click on the LG Optimus tab? I mean the tweets are coming fast but what is the message? Considering that they have around 2000 tweets and hour, managing only 115 LG likes is a bit shit so let's hope their Twitter followers is increasing.

http://lgtickethunter.com/

AT&T: Daybreak2012

Tim Kring from Heroes helped developed the story and the production value is one of a sitcom for sure.
It's all amazing and beautiful but does it actually deliver the message? Trying to found out about the device when playing the experience is actually annoying; if you do you are bounce off to AT&T boring site and terrible R&D videos.

This is a shame become the tech they are developing are actually interesting.

 An app is available on Android and Iphone to play along, so you don't need the Samsung Galaxy to take part. The App is impressive and worth a download but how many people will take the step to do so?

As crafted as this is I wonder if ARG is really the right choice for their audience,  they probably think that if enough nerds get involved, enough nerds might buy the device and become ambassadors for it. I personally think that most nerds will enjoy the ride but stick with their devices.

http://www.daybreak2012.com/

http://findthetruth.jackboxers.com/

Singtank: Kill, don't kill

Singtank - Give it to me by singtank-official

Cute girls, an hommage to Tarantino, a pop song that your hears can endure for 2 minutes and a few méme references. All good.

http://www.singtank.com/

Prada: A Therapy

Whoa, I can't imagine how much this has cost and considering they have so far around 500,000 view on youtube am not sure if they have their money back yet. Still am sure they will generate enough PR to make up for it. But what a waste, I would have love to see at least a multi camera angles interactive experience with this one.

http://www.prada.com/en/a-therapy/backstage