Skype Humoticon

I actually fell for it and though I could actually create my own emoticons for Skype, instead I get a .Gif that I am supposed to share and be grateful for.  http://3fr.ms/  or  http://gifninja.com/ have been helping us doing that for years without forgetting all the new apps out there.

The gallery is full of copyrighted material or static picture, hardly amazing stuff.

So I don't get it, I don't get why should I share this or even or I could actually use my humoticon more than once.

Also the call to action link takes you to the Skype website and not on the Skype app on Facebook, surely if you want people to try out your product make them use it on the platform you have a deal with and where people have friends. Then if they like it they might try the full product.

https://apps.facebook.com/humoticons/

Orange Phone Fund

I would love to know the tech involved in this live project as it's awesome, have you noticed that your profile pics appears in the tower? simple thing like enhance the experience.

The design is slick, the interface simple what more can someone want?

Well I would love to see more sounds, the lack of ambient sounds and music seems weird, I would love to hear all the mechanic elements coming to life.

It would have been better if the camera focus on where the mouth stopped as sometime you end up not seen it at the end of the round. Changing camera angles would have been great too so you could follow it yourself.

Tweet or Facebook message to participate, of course people will do it, of course people will do it more than once but is this the way forward? Will the power of Tweets and FB messages be diminished by more and more campaign using this system to engage an audience? FB Likes mean nothing now because everyone use them as an entry mechanic to see content and participate in campaigns or even votes. I am just worried for the future...

Nevertheless this is a great campaign, it's live, it's real, it's engaging, it's a lot of craft and tech coming together, it's simple, it's fast, it's rewarding, it's a job well done.

http://phonefund.orange.co.uk/

Smart Open You Mind Twitter account

Brilliant use of a different approach in using the medium, it's smart indeed...

https://twitter.com/#!/smartArg

Domestos: Flush of Fortune

You have to give it to the people that sold this idea to the client. From an user point of view asking people to share to get extra point is wrong in my view, but am a purist, and judging by the Tweets people are actually doing it. it's a sad day for social media and a great win for the client.

At least you don't have to stay on the site to see if you have won.

The design is a bit shit and should have been worked on to give panache to an actual clever idea.

http://www.flushoffortune.com/