CNN Ecosphere

Is is art? Is it form before content? the installation is really what makes it awesome and I encourage you to view the making off. I am a bit worry that a normal person might have difficulty navigating the world but as an event driven initiative it does drive the points home and yes it is art.

http://cnn-ecosphere.com/

Durex in Sync

It's a good think you can play as a guess as I think most people will prefer it this way. The design of the app seems to be confined to a specific dimension, they should have made the most of it instead of just black background.

Trying to get to play with someone was near impossible, or the app is extremely popular or is there is some tech issue pairing people together and giving feedback to the users. I know you are supposed to allow pop-up to play the game but it seems that I get a lot of crashes.

It's a shame because the game is actually bang in sync with advert (see what I have done here) and the idea to play with random strangers is actually something we know most audience like. It's not chatroullette but it's fun.

https://apps.facebook.com/durexinsync/

Friskies Plus Playhouse

It's live and it's cat, let's face it the target audience is going to love this no matter what... powered by http://www.ipetcompanion.com

25 Years Ubi

A really hard game but who care? it's fun even if not original. A good initiative from Ubi to give some limelight to his studios and the execution is polished.

http://25years.ubi.com/minigame/flash/

Twitter Cancer Visualization

Not only you can get the code for the app but this simple visualisation tell an emotional story and it's the fact that people are affected by cancer every single day, every single hours, every single minutes.

http://visualization.geblogs.com/visualization/cancerconversation/

Red Hot Chili Peppers

I am so so disappointed, The Red Hot are producing 10 years old interactive experience, have you forgotten http://blog.venividibloggi.net/2011/04/devo-what-we-do.html ? The music cut every time you want to see something and the content is purely behind the scene... bad move.

Hyundai Motor UK

One day in an agency a creative team was asked the task to create a campaign for Hyundai, to make it edgy, sexy, something that people will remember and want to share with the rest of the world.

So they though that it should be a Youtube channel, because if you put down the money, Youtube will help you get viewers, plus this is where the audience is these days, what could go wrong?

Well a lot can go wrong, for a start they should have look at what a brand channel should be, I mean if they were a real creative team they would have checked http://www.youtube.com/user/showandtelleurope surely? As it is well know that all creative team love D&AD.

Then they could have waited a bit before reaping of http://www.chooseup2u.com/ because it is clear they did not have the budget to do something good (I mean what are these blue screen effects).

As for the execution they probably asked some underpaid coders that are loosing the will to live, due to always doing the same crap campaigns, to do it as they spend all the money in the casting session for the bikini girl.

Let me see how the campaign is working: http://goo.gl/JV0Qy not even 200 views, http://goo.gl/LjcXF not even 50 views.

Case closed

http://www.youtube.com/user/HyundaiMotorUK/veloster