So basically it's the 1st of December and Axe tell their agency: "we got £10k for an Xmas campaign what can you do?". The creative team answer, knowing that they will never beat Lynx, was to Google for the best viral, but not any viral, one that is old enough so the Axe audience that is probably now 16 / 18 would not have seen it at the time and would therefore think Axe is a cool brand.
https://apps.facebook.com/
For anyone else, it's a badly remake of this cult advert and the personalisation is only there to get you to like the brand, shame on you Axe.
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