Big Brother or a good game?
Well I managed to sign-in without entering my card details and there was a "Oops! something gone wrong error" in the stats page, plus being outside London my home station was not on the list. Feeling like a foreigner.
Foursquare is an obvious reference as with some classic gaming mechanic (the satchels and team work).
You have to praise the integration with the Oyster system but I really wonder how many people are going to care about it once the hype is over. Let's face it: people living outside London are not likely to do any of the missions and without an app that people can access on the move, returning to the site to grab missions is a pain.
Great idea, it might just be a little bit to complicated for the audience.
http://www.chromaroma.com
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