Devo: What We Do

it's only a big SWF but I like it.

Evian: Let's baby dance

Let's not forget the original dancing baby! nevertheless this is perfect for the audience as he doesn't required anything else than being in front of your webcam and do a bit of 3 frames of me. They are doing 4 just to be on the legal site am sure. Sadly a catchy tune and hey presto everyone is a winner...genius really...

http://www.letsbabydance.evian.com/

Don't erase what happened

Sometime a Word Document is all what is needed...great and simple campaign for a really difficult subject.

http://www.adrants.com/images/sexual_assault_email_campaign.jpg

Tissot at Harrods

Went to the site to see if they had the same things running so I could experience it too, sadly no...shame that would have been awesome.

Volume Festival

Live interactive concert, things could go really wrong with this one so I hope they screen the audience one way or another. 

Of course this doesn't beat being there for real but the audience can tweets and send messages in real time, so much more fun than the crap Coca-cola did.

http://volumefestival.co.il

World's Biggest Pac-Man

IE9 actually managed to be cool this time with this association with Namco.

Just go and play!

http://worldsbiggestpacman.com/

Magnum: Pleasure hunt

It's a on-off only type of experience and the breath of partners is impressive. The partners probably get more exposure than the product wish is interesting. It's a little game and it's smart, would have been even more impressive if you could do a Facebook connect and the character visited your page.

http://pleasurehunt.mymagnum.com/

Lipton Exclusive Collection

Really cool animations using the classic impossible loop but don't know what this is doing for the brand unless this is linked to some offline imageries, TV spots.

 It is this just an art director wank?

http://www.lipton.com/en_en/exclusivecollection/index.html

Laxx Swtizerland

It's only 360, but I like it...I would have prefer to have a straight run on one of the slope instead of the edited version, still if this doesn't make you want to leave the office and go skying I don't know what will.

Missing here are all the sharing mechanic...

http://media.yb.nl/360ski/

Carlsbergs: Unbottle Yourself

Hey Cadbury...this is how it's done, just had alcohol, silly games, Facebook connect and a cool app!

The prize is not even that amazing and the site could be so much better but people like to be stupid.

http://www.unbottleyourself.com/

New Ikea store

Look! we are destroying all these lovely trees for you to buy them again in our store (but in a flat pack).

Fun but I still don't know when this store is actually going to be finish.

http://storeview.kampanj.ikea.se/

Real Man

Nothing new and the integration is pretty basic, but with enough stars supporting this people should come and have a look.

http://www.facebook.com/dnafoundation?sk=app_204244879599379

Spots Vs Stripes: Big Race

I have difficulty engaging with the campaign but you have to appreciated that they though of some simple challenges to raise participation. It looks like most of the content is still coming from the off-line events.

http://www.spotsvstripes.com/raceseason/default.aspx

Chromaroma

Big Brother or a good game?

Well I managed to sign-in without entering my card details and there was a "Oops! something gone wrong error" in the stats page, plus being outside London my home station was not on the list. Feeling like a foreigner.

Foursquare is an obvious reference as with some classic gaming mechanic (the satchels and team work).

You have to praise the integration with the Oyster system but I really wonder how many people are going to care about it once the hype is over. Let's face it: people living outside London are not likely to do any of the missions and without an app that people can access on the move, returning to the site to grab missions is a pain.

Great idea, it might just be a little bit to complicated for the audience.

http://www.chromaroma.com

Predit a chick

it's fun, it's silly, it's live...what more do you want?

http://thefeed.orange.co.uk/2011/4/11/predict-chick/