Uniqlooks

Facebook integration taken to the next level or just a place to found hot chicks and become a stalker?

Will be interesting to see once actual people post really rubbish photos of themselves.

http://uniqlooks.uniqlo.com

Nothing compares to Havana

A lot of great content but the whistle aspect is disappointing. I appreciate the tech behind analyzing the audio to create a game that you can share with your friend but considering that Guitar Hero got axed I think it's fair to say that the game in itself has passed it sell by date. So you just end skipping and watching the videos instead.

http://www.nothingcomparestohavana.com

Chrome Fast

Simple and prone to be use for other means than doing question list wish is always a good thing for a campaign to go big.

http://t.co/6JpNWmz

Ministry of found

To be honest forget the Yell campaign and get stuck in the blog posts as there are some interesting videos and articles on the Pop-up shops phenomenon.

http://ministryoffound.com/

Mulberry Love Blossoms

I understand that the all point is that you don't know what you love one is going to get but hardly no-one is going to read about the artist behind this production so at least a preview of one seed would help converting people to use the service. Still, am sure it's going to be beautiful and considering that you can post anonymously, well use it to scare your boss or send one to the virgins in IT to make them feel better.

http://www.mulberry.com/loveblossoms

Attraction

Part of a massive offline, comics, TV and cinema campaign, this is a must see in term of animations. From a web point of view the interactions and Facebook integration are minimals but integrate well with the story. I am not sure what the audience is for this message as I think the under 12 might get it but the over 12 might actually found smoking fascinating.

The modules attached the project talking about the danger of smoking, addictions and so on are sadly really dull and if an effort had been made to make them as sexy at the film then the message could have been better received.

http://www.attraction-lemanga.fr/

Audi A8

You could say it's cheap 3D compared to what people are use to at the cinema these days but it's a step forward in what can be done as long as you can found some glasses...

Absolutely stunning piece of film making and 3GI but the website is sadly dull in the end, more should have been done with the audio and even in High-bandwidth the 360 is disappointing.

If you are going to use Addthis, integrate it in flash, would look better.

http://www.audi-a8.in/

Axe Angels

I don't click on add and I don't think people do even more on the iPad but this is pretty cute.

AXE-iAD-HD from BBH UK on Vimeo.

Raise the Maltesers

1. UGS campaigns are over done
2. Make sure you remove tests videos
3. Stop filming fake videos in your agency corridor
4. Try to have the budget to go from Z list celebrities to Y list celebrities
5. Don't tell the consumer the product is made in Slough
6. Remove the age restriction to see the ads, nobody is going to sue you
7. Stop lecturing people of having an healthy lifestyle, we are not morons
8. If a section is not ready do not put in online, it just reinforce the fact that you did not push the client for a sign-off in time.
9. Don't put the Flash demo of your iphone game when it's going to look that tiny and, well, shit to play
10. Don't do an app for the sake of it, unless people can donate via it
11. Make sure you check your link so I don't see an HTTP 404 error
12. Tell your client to switch agency

http://maltesers.co.uk/

Sour Mirror

Taking content from Twitter, Facebook and your Webcam (you might have to wait a little while if you are using all these options) the video take you on a digital journey.

If the execution is not as emotionality charged as The Wilderness, the execution is fun enough for you to stick around.

http://sour-mirror.jp/

youtube.com/kitkat

The fake channel is really fake, I mean the counter don't even move...

After that it's a simple playlist mechanic based on some user inputs. They could should have concentrate on the interface and functionality instead of trying to make some funny videos themselves.

You can submit a video but as there is no rewards for it so why would you?

http://www.youtube.com/kitkat

Honda Jazz

This is what one of the review says:

Complete waste of time 

     

by Jon Darke

ill conceived idea. The practicalities alone make this a complete waste of time. W&K should be ashamed. How did they convince the client this was a good idea?

Judge for yourself

http://itunes.apple.com/gb/app/honda-jazz-this-unpredictable/id416723205?mt=8