A really interesting idea about finding the man in the box. It's a shame the site has been done so badly as a bit more design and functionalities could have helped raise the profile of the stunt (did a 5 years old design the logo?).
They should have look at how Big Brother do their site and copy it because the concept has proved to be good enough to grab a lot of PR and they sadly did not capitalised on it.
http://www.maninbox.co.uk
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