25 Nov 2009
Le Recyclage de Luxe Show
It's in the newspapers, on TV, on the tube, on billboard so let's see how many number of viewers they are going to get at the end of the campaign. Why doesn't it work? because the 60's and French new wave is not know in the UK, because it is not really funny, because recycling is boring and turn people off, because an hedge fund campaign during a recession is a bad move, because the real Stellar Artois audience is an audience of larger lads, because the new audience they are trying to reach do not care about youTube, because 15 minutes is too long. It's not wonder that the only successful videos with over 64,000 view is the clip of Florence and the Machine and you can pretty much guaranty that the music lover won't care if it's for Stella or not. Please Mother London stop this non-sense campaign it's not working and you are spending too much of InBev money. http://www.youtube.com/user/stellaartois
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