It's cheesy, it's Christmas, it's Coke. Whoever decide to use the Coke's jingle should be shot and this could work so much better on Street View but it's a fun little piece of work that works well with the TV adds. A isometric view might have been better and it would have been nice to be able to resize the decorations. For some reason I don't think my creation will pass the moderation. http://xmas.coke.com/v/en_GB/
Every site use videos these days to set the tone of the site, this is not a bad thing and this site is pretty sweet. Social media logins, great, dynamic canvas based on your social content? even better. It's of course a bit hit and miss but it's fun and the integration with the videos is seamless. I actually wished they even use my webcam to take some content. Try it, you will love it! http://mycanvas.landsend.com/
It's in the newspapers, on TV, on the tube, on billboard so let's see how many number of viewers they are going to get at the end of the campaign. Why doesn't it work? because the 60's and French new wave is not know in the UK, because it is not really funny, because recycling is boring and turn people off, because an hedge fund campaign during a recession is a bad move, because the real Stellar Artois audience is an audience of larger lads, because the new audience they are trying to reach do not care about youTube, because 15 minutes is too long. It's not wonder that the only successful videos with over 64,000 view is the clip of Florence and the Machine and you can pretty much guaranty that the music lover won't care if it's for Stella or not. Please Mother London stop this non-sense campaign it's not working and you are spending too much of InBev money. http://www.youtube.com/user/stellaartois
You can fault the production value but what the fuck is this? the best bits are in fact the digs at the movie industry in one of the clip. The rest it's over indulgence and too much money throw at it. I like to look at behind the scene footages but in this instance they are being used due to lack of real content on the site. But well done for using Facebook connect for feeback. I used one of the machine in the past and it used to jam or failed to properly pierce the lead of the pots. My English is terrible but there is a spelling mistake in "Photos: Boutique backstage": A Nespresso Boutique was bulit, should be built! http://www.nespresso-whatelse.com
How to show that Window 7 is easy to use? take a bunch of low IQ pop stars, after all if they can do it, surely everyone can do it... http://www.sugababeslovewindows7.com
It's nice to see brand that do things purelly for the people and with this Facebook app Orange deliver under the "Together we can do more" tagline. Beautiful and rich application, this clearly show an understanding of Facebook and its user. I really hope this will get some marketing behind this because it will be a shame if this little germs is not used. http://apps.facebook.com/people-projects/
A small site that works brilliantly, the interaction is short enough for you to come back everyday. The fact that you will always manage to guess the awnser is a good move. It won't necessary convert people to Orange but it will show that Orange is a nice brand. http://shake.orange.co.uk/
I love the equaliser on the floor, the rest of the design seems to have been made to fit the semi-circle idea, not always with great result. Not sure if I am happy with the fact that you can buy some of the song on itune, I hope this goes to the developers and not to the client. http://www.u-sing-thegame.com
Remember subservient-chicken? or virtualbartender2? It's the same idea with a twist, and I like the concept very much. It's just a shame that you can not actually click on the search results as this would have made the site in my opinion. I know Weetabix is a family brand but there should be some videos for words like "Moonwalk", "Walk Like an Egyptian", "Cartwheel" and "banana" as I never expected "breast scale" to make it. One more thing: where is the sound? http://www.insideyoursearch.com/
It's Christmas and everyone is trying to cash in, perhaps I am ugly old fart but this really made me want to puke as it so cheesy it hurt. I will therefore not use this even if I like the fact that they have added the now must have share with with Facebook and Twitter. http://www.cheerfactory.com/
Let's say there is another massive crash in the economy, are the models really going to end up nude? no, of course not, so why would I want to check this site over and over again or have it run on mydesktop / iphone? If the site was launched at the start of the year I probably could have seen it has a bit fun but having seen the repercussion of the recession around me I found it of bad taste. If you could at least check the clothes in details I could have seen it as a navigation gimmick and the site would have had a purpose. If Puma want to make a statement they should lower the price of their products or give vouchers away. http://theindex.puma.com/
You know it's Christmas when the Elf yourself site goes live, 2 new videos this year, surelly with all the money they make they could have done a bit more. Facebook connect finally made it in too. http://elfyourself.jibjab.com
Is this sort of campaign still working? choose your own adventure with videos but so predictable and never funny or rude enough. Even with the addition of the usual dance game there is nothing that invite you to come back as you can just print 100's of the voucher (but at least you get a voucher!). Now if the twist was that the hot Brazilian was a pre-op transexual, that would be funny...http://www.the711club.com/
Beautiful use of Papervision here, don't forget to zoom and rotate the landscape. The rest of the site is full of interesting facts about the event without being boring as the text is kept to a minimum and the photos / videos spoke for themselves. A site that can educate everyone. Would have been good to have an English version and a place for people to upload their own photos / videos too. http://appl.morgenpost.de/bm_flash/21_Mauerfall/index2.html
I would I like to see a little clips for every years and why is the close button on the left? Stylish but annoying after a while. http://www.loisjeans.com/web0910/
This is not a Web Campaign but an iphone app and it's pretty good for what you can do with an iphone. It's free and you can win a car, this probably explain why this has gone to number 1 in the download chart. Good games are the perfect way for people to spend time with your brand and this is one is a classic. Posting replay on youTube is also a great hook for this to go viral. http://www.vw.com/realracinggti/en/us/
Movember is going from strength to strength, mainly because the concept is fun, easy to do, encourage viral in the offices and everyone is a winner. The campaign has now regular sponsors and this lead to a lot of offline activities (mainly parties!). The addition of prizes and Mo Sista is a good thing, rewarding the audience and acknowledging the support of your partner is a clever idea. The site design is not perfect but it does everything it should and a bit more. Have a browse at "Mo money" this should restore faith in the big companies as most of them are supporting the campaign. http://uk.movember.com/
I like the fact that you don't need to register and that you can go straigh in, play and leave when you want. The UGC of failed videos is a great idea to add some humor to what could have been a dry experience and will certainly drive the sharing of the banter card. http://www.trivialpursuitexperiment.com/
I really hope Aardman is aware of this because it's too close for confort for me,The Characters were thought-up by Hooper Galton and designed and directed by Rebel Rebel.:
I so wanted to love this because the Facebook connect is pretty smart and the facial recognition is impressive, but the end result remind me of a poorly animated Director animation. Shame as I am sure there is some great coding behind this site.http://www.xbox.com/en-gb/lipsjukebox
Facebook connect is great but it's stopping really creativity and now more and more apps are simply a mini site embedded inside a fan page. The classic confession mechanic is back in force with this one but the use or Papervison make it better. Idea 2, execution 8. The "Cowculator" is pointless after one use and the "Collectable cow" is a list of external links. http://www.facebook.com/skinnycowuk?v=app_6009294086
What's not to like in this classic competition of customising an object. The flash editing tools are excellent and the animation cute. Usual sharing suspects are in place too to promote your work. Give it a moo! My un-moderate entry can be found here http://tinyurl.com/yfntbx5, hopefully will be remove soon.http://www.litago.no/kampanjer/kunst/
Can't believe I missed the deadline for this one as it's a fantastic online / offline campaign. Brand awareness to the max, it's perfect, it's lovely and warm and gives the public a chance to shine. The site doesn't look much but the google map implementation is done really well and you have to praise them for thinking of creating a team of helpers to encourage people to submit. People will be talking about their advert, take pictures of the them and share them, great viral potential even if only in England key cities.http://www.wispagoldmessages.com
I really like the idea of using dance battles to display the clothe collection, Uniqlo would have done something amazing with it. Sadly we have shy or over the top teenagers trying to look cool and failing. The videos should have room to brief with a soundtrack to match instead of a small video box and poorly designed user interface. The competition is full of youtube videos upload therefore not worth watching. http://www.coolcat.nl/nl/dance-battle
You would assume that with all the sponsorts they would have had some money to create a good site, but no, it's back to the 90's with a design and coding that look less than professional. Did they have Crocs on their hands when they did the site? http://www.crazy4crocs.com/
If you want to win this competition get 20 mates to vote for you because at the moment the number one spot has only 14 votes. Perhaps it's because the campaign as just started or perhaps it's because no one care. There is nothing wrong with the rest of the site, all the usual suspect are here: behind the scene footages, product info, a shit blog with 7 entries, a store locator (in case you have to have it now) and an offline tour. I would have like to see some photos from the tour, I would I like to see some videos for "style inspiration" because at the moment it looks like an 80's photoshoot and I would I like some music because this site is lacking soul and fun. Style is not enough am afraid http://www.makemefrontrow.com
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