Friday Links

http://www.campaignforrealbeauty.ca/ Can marketing be responsible? Dove is trying for sure and this is their new virals and their new 'self-esteem' campaign http://www.campaignforrealbeauty.ca/dsef07/t5.aspx?id=8109.
What’s next? Coke telling us that really water is better for you?

http://www.i-needtogo.com/ There is a reason this is number 2 on my list.

http://campaign.gnuf.com/diceroll/ got it all…from great site, to great PR to great viral idea and bang on target for their audience…sportingbet eat your heart out…

http://www.sky.com Sky new home page/portal looks good but shame you are send to the old site as soon as you click on a link.

http://www.youtube.com/user/DougCoupland Using YouTube to promote a book is a good idea sadly you need to also promote the fact that you are on YouTube if you want people to come or perhaps YouTube is not the place for a content that has no sex, gore, music or pain in it…

http://www.vaio-john.com/ For people that like Malkovich surely this is a sell out, for people that like Vaio this is cool association, for the rest of us this is smart site with a classic ‘what happen next’ competition.

http://razr2experience.motorola.com/ Taking the usual video editing idea…what’s more interesting is Motorola using Xia Xiao animations…

http://www.britishairwaysandpamann.com/ Work well because they are taking the piss of themselves but they could have done so much more if they wanted to make Pam Ann an icon for the message…to be honest the ‘final auditions’ is more funny…

http://www.bethefullstop.com/pages/home.aspx Great site but I think the registration process, even if small, my put a few people off but it at least guaranty a receptive audience for future eCRM. Again google map is used http://www.bethefullstop.com/pages/map.aspx?DeedId=7

http://www.feelfootball.com/ Ford football site, the news are from uefa.com so why do they think people will come to their site? The best bit is the debatse but their streaming should be better and they really should put monitoring on the comments…

http://www.myspace.com/NikeSupersonic How to do a mySpace takeover the right way? just embed a flash site in it! Good campaign that actually speak to the target audience…

http://www.qashqaidrop.co.uk/ back in the limelight due to the rugby but really so basic it hurt…

http://www.myspace.com/saw4 Saw carry on their involvement with mySpace…and the usual game http://www.chamberoftorture.com/ that is obviously trying to be banned…but they should have worked harder in developing the game…it’s a pain to use…

http://www.miomi.com/ Wikipedia + Googlemap + Facebook + Web 2.0? Will this be now part of the new marketing mix (the Coke story, Peugeot design through the age…) or just another place for people to put a finger up to the world?http://www.miomi.com/#TimelineView:TimelineID=03ba60cd-2545-4644-b243-46ae821f696b

http://www.kenttv.com/ they should fight for the www.kent.tv URL.
Surely it could have been done with a deal with youTube too? because when the funding run out who is going to run this site?

http://yp.direct.gov.uk/cyberbullying/ Sadly there is nothing cyber about this campaign but a small effort on http://cyber-bully.piczo.com/...

http://www.londongamesfestival.co.uk/ It’s the London Games Festival and the web site is plain white but they are using google maps as a way of delivering content, go out an play this week-end.

http://www.the-backup.com/ Sometime you don’t need a good website for people to visit or pass the url around, the product does that for you…

Friday Links

http://assassinscreed.uk.ubi.com/experience/ 'It’s only video but I like it'

http://br6avia.sony.eu/bravia.html Sony as they are not scare to try new things…beautiful and clever use of the keyboard…

http://www.privateislandoffer.com/ A tongue in cheek site for the Blackberry…simple but would have been great to show the feature in action too…

http://www.bedroomjam.com/ I was expecting a lot more from the Redbull people, this lack the energy the drink is supposed to have, I think a deal with Myspace or Youtube would have had more exposure…there was no need to use flash for this a cool ‘Web 2.0’ (pass me the bucket) look would have done it…the concept is great but the execution is poor and the quality and streaming of the videos are poor…shame…

http://www.pringles-info.co.uk/ User videos and so on…nothing wrong with this site, just lacking a bit of edge….play the games if you have too…

http://www.teamvisa.com/ Made me feel better about NU and Team GB….

http://www.visapaywave.co.uk/ It’s Visa surely it should be slicker than this. Done all in Flash it' s so passé...and the viral, well not worth passing around….

http://www.hardees.com/home/ For animation that used to have Mattel Intelevision, play Burger Time in the arcade section for the rest grab your coupon and do the Nutritional Calculator, managed 3901 calories!

http://www.sprintahead.com/ Don’t you just love the big US voice over? Shame it just a nice piece of animation but a nice piece nevertheless...

http://www.asimpleswitch.com/ A simple visual representation piece but it works because you want to see the next step and the scrolling bar of recent switches is a nice details.

http://www.highlife.fr/ Please make sure you actor can actually act but nicely done and thank you Apple for the look and feel.

Friday links

http://www.hellmannssqueezy.com/ Please, please make it stop, if I see another one of these promotion where people need to upload a video of their skills I will really start to think that marketing agency are really just stealing ideas from each other…also win an ipod Shuffle? again surely everyone as one these days as they are giving away by the dozen from Coke to Shell…please found another prize.

http://beta.freewebs.com:8080/Misc/SonyHDNA/ A simple way to 1. Get your brand recognised 2. Give something to the people 3. Be creative – Check out the ‘Get This Widget’ section…also see http://www.yourminis.com/

http://www.lacoste-elegance.com/ It’s all nice and stylish but somehow something is missing something, not enough content to start with and a lack of anything edgy, I was expecting better from Lacoste…just get your free sample and go…

http://www.tagtestees.com/ I like the fact that you can embed the games even if I think to be honest this is a prime example of adding videos to hide the fact that the games are shites…There was so much more to do with a tagline like ‘Expose your Sack’…

http://www.mazda2.com/ Just videos? This is not enough these days I am afraid…

http://www.mtl12.com/ You need a lot of bandwidth but the use of stop motion is amazing in mixing old and new technique, sadly the design might actually scare an older audience…

http://www.vintageladybird.com/ ‘Memory lane’ section is what you need to look at; but with 4 friends on Myspace and 10 photos on Flickr you should start to think twice about proposing this kind of things to your clients…

http://thegoodfoodfight.com/ fun fun fun….shame they haven’t managed to do this full screen…

http://www.staying-alive.org/me/game/index.html tagamagoshy for the emo generation…

http://www.quitdoingit.com/ ...really really impressive especially if you are 12 but if you are a 2 packs a day, working 15h a day 7 days a week in a marketing agency type of smoker, I don’t think it will make a difference…

http://hidefhigh.com/ Interesting proposition: trying to demonstrate Hi-Def advantage on a computer screen…so go for black and minimal…works all the time…

http://direct.motorola.com/hellomoto/motoq9h/experience/ Really cool to show the phone in action but to be honest the problem is in the script…all the situation show the customer as prats with no initiative or up the arse person…hardly engaging…never underestimate the script..never…

http://simcityds.ea.com/ Great design, the mini game is not new but it make you try the stylus. I heard there is a lot of DS and Wii unclaimed from the various competition we have done, surely they need a home? mine is available…

http://www.icebreakers.la/default.php Just lovelly….with nice attention to details remind me of http://www.ferryhalim.com/orisinal/ (DO NOT TRY THIS WEBSITE IF YOU HAVE WORK TO DO THIS AFTERNOON)

http://www.youbetterrun.fr/ Using an English URL for a French site and a disappointing use of a blog. The design could have been more vintage and the content could do with more info…