Helpin

Proving that you can use existing services for a powerful campaign, here we have Pinterest connected to an Amazon whislist and that's it, job done.

Simple and elegant, the real task is now to let people know about it.

http://www.helpin.it/

EA: Sim City Let's All Be Mayor

If you know you audience can easily spend 100's of hours playing your game, what better way than presenting your game then by letting watch hundred of hours of live gameplay?

This is a simple and cheap solution for people to preview the game with a bit of engagement from the audience (you can vote on a few things live).

The problem is that the hosts aren't funny and they could use Twitter more for live feedback, nevertheless it works as a campaign.

http://letsallbemayor.com/en/event/casino-city

Budweiser: Red Light

Granted if you not lucky enough to win one you will have to fork out $150 for one. The device isn't about the products but it fit perfectly for what the brand stand for, how you enjoy it and the association with the sport couldn't be even more perfect.

Branded products don't have to suck you know...

http://www.budweiser.ca/redlight/light.php

...even if they need to sort out the delay it seems.

You'll never wear that again...

The idea is that you look at your old photos and decide the fashion faux pas so you can recycle your old clothes for charity. The problem? Facebook isn't that old so users might not have uploaded enough old pictures to be relevant.

The more interesting part is to go through your friends' photos instead to engage conversation and banter. That's the real beauty of the app. Simple and perfect...

https://www.facebook.com/stadsmissionen/app_322689507837678

Amnesty International: Trial by timeline

Great concept, making a strong point in 1 minute and making good use of Facebook connect.

The campaign is just on the good site of being provocative and, in the end, you should feel blessed to live in the UK, remind me of http://www.globalrichlist.com/ for the matter.

I add a few issues with Chrome, but worked perfectly on Firefox.

http://www.trialbytimeline.org.nz/

Andrex: Scrunch or Fold

It takes one click and no registration to participate but sadly this is just a ploy for you to get pass the homepage as your vote means shit (see what I did there?). The survey has already been done so the only thing left for you to do is visit the one page of not even funny facts about the nation toilet habits.

You can join the debate on Facebook? What does that mean? Arguing about the way we fold?

The problem here is that the campaign tries to start a debate when there isn't one and they do not follow through (Am on a roll here - and that's a joke inside a joke).

Now if we had origami made out of folded paper or work of art made out of scrunch one; I could see a small possibility for the campaign to be funny and relevant to the brand. Sadly we are left with a turd (Ok I will stop it now) of a campaign that will be talked about in the wrong way.

I think the agency responsible for it might have their account flush down the toilet (sorry I could not resist).

http://www.andrex.co.uk/

Vice as a good review too: http://goo.gl/08GLm

Expedia: Find your story

Nothing amazing here, it's basically a generated paralax site with some streetview thrown in but the execution is slick, simple and nicely implemented in Facebook.

https://apps.facebook.com/expediafindyourstory/

Durex: SOS Condoms

The joke isn't new but the execution feels fresh with the inclusion of a real time app and a response team. The Facebook page has only just over 1,500 Likes and the voting is pretty low.

They need to show the service in action, to show this is a real and happening. Photos / videos, live updates of condoms delivered because at the moment this looks like a fake stunt.

http://sos-condoms.com/

Grab the app here:
https://itunes.apple.com/us/app/sos-condoms/id580236407