10 Nov 2011
Nokia: the amazing calls
I had this idea for a long time and as much as I am gutted someone did it, I think the execution is spot on. Pushing people to like, tweet, bet and talk about the time is a nice way to get involved and push the campaign.
http://www.the-amazing-calls.fr/
9 Nov 2011
Sony Sound Premium
Using Twitter and Facebook as a way to animated this well crafted film. Nice and simple personalisation.
http://www.sony.jp/soundpremium/life/?id=t.dmxzir8j3d