Dulux: Own a colour

Simple and relevant campaign where the product doesn't get in the way of the message but actually reinforce it.

The emotional attachment of actually naming a colour (for yourself or gift) and the low cost to entry should help make this initiative a success. Nice idea to include the hex format for the colours too.

http://www.ownacolour.com

Doritos and max

A cool comic experience for sure, the soundtrack is actually impressive...but the interactions are sadly not enough in my view. As for the story we have to see what happen in episode 2 but this seems like a take on Kickarse and Spiderman. The most interesting thing about the campaign is that the evil genius is called OMGenius and the name is already taken on Twitter and various social places, therefore it seems that the campaign will not be as integrate and fun as one hoped.

http://www.doritosandmax.com

Androp

Lots of references to Ico and Zelda in this beautiful, if basic, game. The letters changing challenge make the game worth playing to the end and encourage sharing.

http://www.androp.jp/bell/

Philips Wake-up Challenge

I am the zombie...a nice way for Philips to gather results and get people to participate. After all most people won't consider buying a Wake-up light so the possibility to win one is appealing.  Let's see what happen when all the data are in.

http://apps.facebook.com/wakeupchallenge/

The Planet Zero

Awesome web site that let the user experience clean energy. Am not sure if the target audience will appreciate the effort and beauty of the site or if they will associate the green message with Nissan but nevertheless this is an engaging site.

http://the-planet-zero.com/

I also recommended you check out the Youtube Channel and the making of 

Shave the world

A competition to make things viral is never good, it shows that you haven't got a clue how to make good content. At least by using Buzzfeed as a partner, they are giving a bit of credibility to the campaign...still this feel a bit cheap for me...

http://www.buzzfeed.com/schick/evolution-of-the-viral-photo-trend

KLM live response

Because the creative is so different than Old spice, they actually get away with it. Sweet...

http://www.youtube.com/user/KLMRoyalDutchAirline

Choose up 2 u

It seems that the everyone is doing multiple video streams these days, still nice tech and execution.

It's a shame that the only thing you notice being in sync are the hands, Superhero or Supermodel seems to be the most planned shoot.

As it's stand, I haven't got a clue what flavours are in the packets so I hope the US market are aware of the brand.

http://www.chooseup2u.com/

Beetle

Oh yea, reinventing the use of the scroll bar, this site is smart, beautifully designed and make the point that the new Beetle has been reinvented for the digital age. I sadly could not control the page via my iphone, shame as would I love to see this working.

http://www.beetle.de/full/

Toronto is trending

If only the videos were in real time... still good use of Twitter and Foursquare integration even if this is just a portal to a more boring site.

http://trending.seetorontonow.com/

All is not lo.st

A video dance message for chrome only. As much as the Wilderness Downtown is awesome, I like the artistic aspect of this project. Of course the message of hope for Japan is lost and people are writing rude messages instead. Still good fun...

http://www.allisnotlo.st

Canadian Blood Service

The integration of friend's profile picture in personalised film isn't new, but what make this powerful is the crescendo of the lovely infography and of course the emotional aspect of the subject matter.

http://www.bloodsignal.ca

All new Yaris

Curating seems to be the new trend this day; I personally like http://summify.com/ at the moment.

Is this useful enough for you to be subject to a small advert every time you want to watch your update?

It seems that the algorithm is based on most liked, commented and so on, therefore content that you are most likely to have seen if you are on Facebook a lot. 10 people only is restrictive as most people will choose their closest friends and therefore probably already know what's going on...

Well done for not being scare of being in Beta

Still worth a try http://www.allnewyaris.com

Zyrtec park unleashed

An allergy medication does a game to win tablets? This is not actually a game but a series of videos, even the actual mini games are basic and only there to reinforce branding, and do they like their branding! the product placements are everywhere and actually killing the experience.

Saying that it's a well developed site, smooth and well designed

http://www.youtube.com/user/zyrtec

Heinz and David

Considering that David Guetta music is similar to what happen if you eat to many beans I though it was worth mentioning these 2 campaigns together.

Heinz: Get a 25p voucher for free or a 50p one if you share with friends, why they haven't integrate the all process on Facebook? This feel a bit cheap to me and a lot of steps for such a small reward.

http://www.facebook.com/HeinzKetchupUK?sk=app_214824108568903

As for David he is using Facebook to flock his album, and as much as I hate to say it, it's seems simple and straight forward. This should help people using Facebook credits as Paypal is not available yet. Better than itunes? I think it's going to be hard for better to make the move only for a practical point of view.

http://apps.facebook.com/nothing-but-the-beat/

and in case you missed it, let's not forget the Kaiser Chiefs make your own album promotion.

Lego: Builder of Infinity

The longest Jump'n'run game in the world made entirely of user submitted levels and most impressively designed to work in a banner space. Simple, engaging and old school...

http://www.buildersofinfinity.com

LG Ultimate Jellybean count

This is a pretty boring campaign in terms of interactivity but considering that we are talking about white goods , that the message is about the large capacity of the fridge than it's not a bad response. Low level of engagement and a bit of humour. Maybe they could start a theme?

Next week: How many creative can you fit in the fridge?

http://www.facebook.com/LGUSA?sk=app_242176619146228

Philips Obsessed with sound

Absolutely love the concept and the integration of personalised data for each of the musician, the "unheard playlist" and the social links are really nice ides a and bring you closer to the people (as seen in the Diesel's site before). Check out Nola Exel (Flute) she misses her first note...

I personally don't like the actually track and listening to it via a laptop' speakers is pretty crap but this should not detract for a really innovative way of exploring an orchestra piece.

 http://www.sound.philips.com/ows/