Make a swisssh

So you spend thousand promoting the competition on TV, mags, radio, blog, you get deals for contents, you get massive prizes, you get a mobile version of the site, you employ Cat Deley and you even have a stand at the UK Hair show and what do you get? less then 2000 entries and most of them still pictures. Bravo!

Could it be because your URL is shit? Could it be because your audience don't care about uploading? Could it be because you site looks like it has been made in the 90's?

This competition would have been good enough as a Facebook app.

http://www.make-a-swisssh.com