Nesquick Factory

Considering that Xbox Kinect is nearly out, this now feel a bit out dated, still I am sure the kids will like it.

http://www.nesquik.com/adults/games/index.aspx

Bic Fight

"Conexion a Facebook required" un peu comme http://www.ilsdebarquent.com/

It's cool but not engaging once you seen it.

http://www.bic-fight.com/

Demo Slam

A competition for geeks, you have to give Google their due for trying to bit Apple. Forget "there's an app for that" this look more real. So get pass the obviously directed entries to get the people going and see what happen in the next few weeks... 

http://www.demoslam.com

Mini Getaway

Shit site, brilliant idea...how many people are going to try this? would love to see the stats at the end of the campaign.

http://minigetawaystockholm.com/

Danger makes Legend

Impressive tech and am sure people that actually live in the cities will love to be involved, owning their neighbourhood and their stadium.

For the rest of the audience am not so sure, as this is turn base game you are hoping the audience will be involved in this giant game of rock, paper and scissor long enough to make it interesting. 

http://www.adidas.com/football/uk/pages/dangermakeslegend

Powerade Zero

You get a 4:30 documentary, a poor version of Nike + and some tests. I was expecting something a bit more sexy to be honest.

http://www.poweradegb.com/

Bing Decode Jay-Z

Is it because Bing and Bling rhyme? Simple ARG / Offline even if I wonder how many people are still doing these things? At least it's a good use of the technology they are promoting. Nice hot/cold pointer to help the user too.

http://bing.decodejay-z.com/

Berocca Boost Sender

Nice little partnership with Spotify. Problem is I just added "Fuck the people" as a track, considering that the top music track as only 8 votes, this could lead to some interesting playlist. I do hope they have moderation.

http://www.facebook.com/BeroccaBoost?v=app_161144333903232

Have a Camper Day

If you like Electroplankton, you will love this site. Great idea to use real objects for the interaction. Sadly once you are done you will never come back. At least you can select other weavers to experience the different scenarios.

http://www.camper.com/#/en/haveacamperday/

Heinz secret ingredient

Beautifully executed and perfect for the audience even if a bit over the top, I wonder if people are really going to try Ketchup in this way. Nice loader and welcome back message, this show a good attention to detail from the team.

If you like this go and play http://www.cookingmamacookoff.com/home.php

http://www.heinz.co.uk/secretingredient/

24h Skittles

It's live for 24h and if you can bare the dodgy voice-over, wish is actually needed to make this a bit more interesting, this is a simple brand awareness campaign.
Will I remember to check the event tomorrow? probably not but the PR machine would have delivered and the job done.

http://www.facebook.com/skittles.uk

Fable 3

A game for gamers, the audience is small, Xbox 360 gamers that have a smart phone and that will purchase Fable III (you should by the way).

It's simple game but it works a treat, found treasures, reclaim places, plant flags (hello FourSquare) and get points for you Xbox account. Easy to pick up and available for Window 7, Iphone and Android.



http://itunes.apple.com/gb/app/fabel-iii-kingmaker/id396021157?mt=8

Beck's Label App

I hate, hate this trend that you have to "like" something on Facebook to actually interact with the brand. This is not good practise, ask them at the end of the experience so the user feel is in charge, don't force it.

The label editor is really basic and I am not even the winner will make it onto a bottle, now that would have been cool.

http://www.facebook.com/becksvier?v=app_141525105873341

Future Express

Pizza Express is changing, follow their progress to see how much money they have spend on crap, especially the conversationalist video. Would have been nice to have a live feed to see it coming to life and to see if all their ideas work because at the moment it's only a blog and I don't think any of their customers care. I wonder if they are going to ban crying babies during the Jazz night?

http://futureexpress.co.uk

You Are the Big Picture

Ok once you finished puking watching the intro video, this is a big campaign that steal the foundation from the Flake thank you message campaign. Nevertheless, a lot of offline activities, projection and so on will take place and from a user point of view, one picture = £1 so it's an easy win. Nice little video with your picture in it too as a reward for participating.

http://www.youarethebigpicture.com

Despicable Me

Universal must have pay a fortune for this because the rule of thumb is that you should not fake a page for more than 30s, still is fun one and well executed YouTube take over.

http://www.youtube.com/universalpicturesuk

Walkers Rainy Day

It hasn't got all the bells and whistles of an experience sit but look under the bonnet and this is a good tech piece. Code entry, square selector, weather stats, mobile play, registration. Impressive really...

http://www.walkers.co.uk/RainyDay/home/

Guy at Home

It's been a while since we had a live campaign, but nothing will beat We Live in Public.

Simple proposition, 1 Like = £1; Target = $25,000, isn't that a bit low? surely you forgot a zero there!
It's more about awareness in the end, sonce the media attention is gone where the people still tune in?

http://guyathome.com/

Earthkeepers Timberland

This site borrow from left right and centre and managed to deliver a cool experience. Even if short lived, still get your glasses on.

http://earthkeepers.timberland.com/

The Greatest Cup Never Run

You could see this as 2 things:

A trick to have people clicking on the Like button or a cool way of using Facebook feature.

With a TV event on the day of the race, this should generate some nice words of mouth.

http://www.facebook.com/boagsdraught?v=app_131348426910074

 

Share the Happy

Give compliments, share compliments to random stranger...considering that you can not choose a compliment, or move around the page, it's a bit lame.

I still don't understand why agency keep putting voting mechanic in this kind of campaign, no one is really browsing and voting, or sharing compliment for that matter. The Facebook like button is probably the safer option to try to get the campaign a bit of memento.

Good idea to have the voucher, that will generate traffic.

http://www.sharethehappy.com.au

Xfactor Karaoke

A perfect partnership, a simple interface and a disappointing experience as you need to sign-up to actually get do a full track. Nevertheless it's clever marketing.

http://www.xfactorkaraoke.com/

Orange Singing Tweetagrams

Simple and fun idea for no other reason then showing that Orange is a cool brand.
They are not even trying to plug a phone but it's only for 4 days, that's probably a lot of money for not a lot of return, it's day 2 and only 171 tweets have been submitted.

http://thefeed.orange.co.uk/2010/10/4/singing-tweetagrams/