Epic Mix

Foursquare on the slopes. It make sense for people to want to record their data and try and collect achievement. No effort is required by the user and the breath of information is worth a visit to the site. The automatic updates to Facebook and Twitter server as a simple reminder of your time at the resort but the iphone app has more to offer for people visiting the resort. A real added value for your holidays.

http://www.snow.com/epicmix/

Lissie Weather

It's cute for sure and works well as it uses real time information, but let's face it http://www.youtube.com/watch?v=ctaszjeaDK0 is more funny.

http://www.lissie.com/weather/

The Booty Reader

A different approach to use a webcam, quick, funny and probably useful. Shame there is no vouchers to drive people to print and visit the store. It would have been good to see the all collection without having to select different cards.

 http://www.bootyreader.com/

Milky Bar

 The execution is poor and the face recognition is dodgy but all this doesn't matter as the campaign let adult relive their childhood and let them sing an iconic advertising tune. Usual Facebook like button and share function are here.

http://milkybar.co.uk/

The Curfew

Am sure there is some tech reason why the screen display is limited but it would have been nice to play the game in full screen and can we make someone tell Adobe that green screen technique still look too obvious. A really slow start to the story might switch people off.

Nice tags video overlay, storyline seems interesting but I just feel this look a bit dated in terms of execution and gameplay.

http://www.thecurfewgame.com/

Adidas Mega Dinner

It's only a big big portal that fire some specific videos depending of your choices, not big, not clever but well executed. The 360 video is a nice little idea. I hoped for an Easter egg but I could not find one.

http://www.adidas.com/campaigns/mega/content/

Adidas micoach

Hopefully Adidas has learn from Nike and Apple to get their product right. I just think it's a shame the design is so bland and some pages take you to some new window instead of being integrated on the site. Other issues are adverts for section inside the section they advertise or sections that are close to un-register user without any call to action to register.

http://www.adidas.com/uk/micoach/

I breastfeed because...

A simple campaign that encourage user interaction as comments or Tweets are worth a £1 and video upload £5 and it's all for a good cause. The site design is simple and the branding kept to a minimum but clear enough for people that are interest to explore the Améda main site.

http://www.ibreastfeedbecause.ameda.com/

Sainsbury's Tiny Taste Team

Of course every parents in the UK has a huge garden, the cash to get all the ingredients and their kids will eat anything. Do mums really have the time to piss about on Facebook looking at some cute recipes? Still it show that Sainsbury is doing their bit for healthy eating, that's one box ticked.

http://www.facebook.com/sainsburys

VW Sunday Drive

It's no a remix as such but the spirit of the brand shine though. I don't see why you would share something when you have no real control over it. Still great use of video replay.

http://vwsundaydrive.ca/

Pizza Proverbs

Fun campaign that get your audience exited about your product. Simple, easy to implement and good content generation. Would have been great if you could have user Twitter to submit your proverb too but I guess that would have been a moderation nightmare.

http://www.pizzaproverbs.com/