New Old Spice Guy Fabio

It was always going to be hard to follow the Old Spice man campaign. They should have really put it to bed and move on.

They didn't and no matter how much content they are feeding the audience I personally think they just score an own goal especially as the new campaign is about comparing the old and the new guy. It's not second degree humor anymore, it's gone down to fourth degree.

http://www.youtube.com/newoldspiceguyfabio

Galaxi S II Space Ballon

Your message in space and live!

Brilliant use of tech and a nice one long page website design. The fact that you can download your image is nice too.

http://space-balloon.net/index.html

Sexy finger

I would imagine that the creative got some of their inspiration from http://www.youtube.com/watch?v=Rd27L4RDD94, this is not a bad thing as the viral clip is actually pretty good.

As for the site, the game is classic but the illustration makes up for that. Nice to see an Android application too.

http://www.sexyfingers.org/#/fr/sexy-finger

La Folle journee de Julien

Simple film for the teens, has all the clichés you can expect but actually funny.

Of course you only watch it once and the Facebook integration is no more than a way to introduce some selection mechanic but the products integration is actually nicely done in the script.

http://www.lafollejourneedejulien.com/

The Rise and Fall of Esteban

Probably inspired by http://www.youtube.com/watch?v=FVq0HdiM-Ok



The game in itself is pretty average base on the classic, see how far you can go and it's a shame because even the prizes did not encourage me to try it over and over. Still it's interesting to see that some money as been put in creating an Android and iphone version of it.

http://apps.facebook.com/dipdesperado/

Nike Better World

Come on! with all the money Nike spend during the years am not surprised they can actually use the hours of footage to make this and let's face it, they paid people to put it together.

Still good use of HTML5, good cause and nice footer...

http://www.nikebetterworld.com/

The world most exclusive web site

The site allows varying levels of access based on a user's Twitter followers.  The more followers you have, the more pages you can view, I was kicked right at the start.

I haven't got a clue what's it for and I don't care but you have to admire the idea.

http://theworldsmostexclusivewebsite.com

Make up forever

Taking the carousel concept to the next level, good interface, simple interaction and the time spend on the site is am sure really high, with a simple brand name like HD am sure you will remember it.

The making-off is worth a look just for the stair case set.

http://hd-not-retouched.com

Miller Time

Another contender for "we will show you the best places to go out and have fun"

The app might be useful when it comes out but at the moment the only thing I see is a badly designed site that hurt user engagement. Bringing my Facebook feed on your site doesn't make me stay on it, it actually makes me think that you have too much access to my stuff.

As much as I appreciate the crowd sourced aspect of the site, I don't want to be contacted by people to be honest. Maybe I am an old git....

https://itsmillertimeuk.com