whathappensnext.com.au

A great prize as your idea will make the commercial, therefore the message and the branding is already out there even before the campaign start. The site doesn't encourage call to action but it encourage interactivity and that's a good thing. The editing is minimal but enough for people to get going and produce fun commercials script. Would have been event better if they have managed to encode the scripts for people to share the actual footage and not just a link. You can't have it all I expect... http://www.whathappensnext.com.au/