Pepsi Sound Off

Maybe am too old, maybe I am not the target audience but this sort of initiative really annoy me.

The interface is terrible on PC, it's probably being designed to work on tablet so the audience can interact in real time with the Xfactor but for normal web use it's shit.

You have to admire them for building such platform and going on social, but this does 2 things, give content for all the teens that haven't got a clue how social media work and secondary it's open to abuse. You can abuse the system by writing offensives comments and you can view the profile and tweet to anyone...scary stuff.

I don't see a real strategy behind the site apart for trying to trend on Twitter without having to pay for it. The gamification is basic and I believe people are getting bore with it. Well at least it's free content, not like pheed.com

http://www.pepsisoundoff.com

MTV: Gif Me More

I haven't got a clue if this is for an MTV program, for Samsung or for both but I certainly want to found out more as the tech / POV in this piece is extremely well done.

Nice idea to have a few missions to complete, I still think this could have been pushed more with more bio on the people, more shareable content.

http://www.gifmemoreparty.com/

Cravendale: Epic Straw

The website isn't going to win any design award but the campaign is nice and simple, if only they had partner with https://diy.org/ this could have been really interesting.

Another issue is that I can not find a simple gallery without having to join our register, it's for kid it should be as open as possible to start with.

http://www.epicstraws.co.uk/