30 Nov 2007

Friday links


http://www.bd-ntwk.com/digital/peugeotVB/ Well done to our own little Chris to get this done for Peugeot, he spend hours researching Monkey Mag just to do this...

I can't believe I miss this one when is what out so just enjoy, reflect and let's move things forward http://www.youtube.com/watch?v=RZDXfB0Rd4Q&eurl=http://blog.fivebyfivedigital.com/2007/11/the-times-they-are-a-changin/

http://www.nspccwishes.org.uk/secretsantamatic/ Secret Santa where everyone is a winner, Amazon, NSPCC and you...

http://www.redcrosshiv.org/ Web 2.0 by design but also by the use of social networks.

http://www.youtube.com/cmons Good idea and fun but with 2 selected videos, 22 subscribers, no comments and only over 3,500 view it's not working...

http://www.xbox.com/it-IT/gioca360 It's only a really flash execution of a catalogue but the execution is great. I like the fact the background sound changed when you go underground but the videos could have been bigger.

http://pixelassassination.uk.ubi.com/ It's a fun and simple promotion could work with a lot of other theme.

http://www.escapetoluscious.com/ Time to stop and smell the essences, a hard challenge on the web for sure, sadly it's only a sweepstakes competition and the user content is hidden and you don't know what you are voting for. And no music... 8(

http://www.lincoln.com/reachhigher/ Lincoln pull all the stop to display the new range, sadly it always end up in a video but at least they actually took the footage especially for the web but I would have made more use of the imagery too.

http://microsites.audi.co.uk/r8launch/# Audi goes for the full screen site taking in consideration the KSP of the car in the design, perfect, you can even download the sound of the engine as a ring tone...they could have go a step further than an overlay for the section but still great design.

http://www.rbkelduelo.com/ Shame that they are pushing people to register before entering especially as the game is not that slick but it's available on Wii...

http://www.giftforthegirls.com/ No download to your phone, no share it with your 'sisters', no wallpapers, no link to purchase...and so many other missed opportunities...

http://www.schiphol.nl/media/visuals/toekomst/ 3D animation, flash and a bit of user interaction, does the job.

http://www.zunejourney.net/ Ripping of an idea is not new but ripping of an idea and doing it badly is unforgivable...in case you missed the links a few weeks back here they are again http://www.zoomquilt.org/ and http://zoomquilt2.madmindworx.com/zoomquilt2.swf

Heroes season is nearly finished on BBC2 so enjoy http://samantha48616e61.com/ http://www.corinthianlasvegas.com/ http://yamagatofellowship.org/ http://activatingevolution.org/ http://www.primatechpaper.com/ and of course http://www.nbc.com/Heroes/.Don't forget to bid on http://nbcauction.auction.seenon.com/viewitem.php?item=599
23 Nov 2007

Friday links


http://www.potatoparade.co.uk/ After the talking burger last week we have the Potatoes parade this week...what's next? singing tampon? no; what's next is home made dirty movie http://www.privatedickmovie.co.uk/

Sony is doing sampling, sorry experiential, http://www.myspace.com/singstarvip so go to the O2 to sample, sorry, experience it...

http://www.fordvehicles.com/flex/experience/ Customise you car and share it the key here, all the rest is a great use of flash animation.

http://www.messinwithsasquatch.com/ Have a look at the commercials and you can see how well the site fit with the TV campaign...

http://ukchampionofthehousehold.buzzthegame.com/home.php Always a good idea to show how your product sadly Buzz is a group game and playing it on your own on the web doesn't do it justice...but a least the challenge try to get around this...

http://www.uniqlo.com/grid/ Get people to play with your brand and they will embrace it...

The web is a wonderful place to raise awareness for you cause, thank the lord for this http://www.wwjbmovie.com, use an exiting idea http://www.eco-tube.com/, encourage people to take action http://www.buynothingday.co.uk/toolkit.html or just make your own puppet http://www.consumermonster.com/

An old one here but, same idea and same star then http://www.coca-cola.co.uk/football/streetstriker/ but much better executed http://nikefootball.nike.com/nikefootball/siteshell/index.jsp#,en,0;shootinggallery

When the French are not on strike they wonder who they are http://www.quietesvous.com/ I like the video background, the rest is usual stuff but nice GAP design...

http://www.adidas.com/sports/basketball/content/vertical/country/uk/default.asp?strcountry_adidascom=uk Not clever and the attention to details as been lost, Adidas can do better...

http://www.mikehuckabee.com/ You have to love the fact that is trying some different with the Chuck Norris viral campaign. Nice use of Google map to encourage people to start a support group too...they use http://www.meetup.com/ for this.
16 Nov 2007

Friday links


http://www.thechoiceisyours.com/ This is not a simulation this is a game, surely you only going to try it on 'piss mode'.

http://ravingrabbids2.fr.ubi.com/ RRRAAAAAAAAAAAAAAAAAAAAAAAAAAAAA!!!!!!! Pure fun flash site and the static one is not bad either...

http://www.ffk-wilkinson.com/ Forget the Oedipus complex, instead we have a joke taken to far...the tattoo application is more interesting and immediate than the game.

http://safe.mercedes-benz.co.uk/home.php It's only a brochure but the animations will have you hocked.

http://www.cirquedusoleil.com/CirqueDuSoleil/en/casting/default.htm If you want a change of direction you can apply to work with Cirque du Soleil. This is a job section like no other, shame that the actual list of job open in a badly design po-up

http://www.stridegum.com/ Good use of the tag line been followed on the site design but the games and competition should have done too...

http://www.alistapart.com/articles/greatestcopyshot If you are a web geek you will know that been published on this site is an honor, so well done to our own BD digital copywriter, Nick P...

http://www.dustballs.tv/ If only they have done some digital assets for the user to appropriate the dustball for themselves this could have been so viral...

http://fortomorrow.eurostar.com/ Really formal stuff from the UK but when the French are not on strike they are promoting London like this http://www.newlondon.fr/, there is even a video on Brick Lane http://www.newlondon.fr/#/grille/ 'Place to be video'

http://common.ea-europe.com/crysis-experience/uk/ Go near the green and red dot, simple, straight to the point...

http://www.addthis.com/ Links to all the usual user generated links site.

http://www.rimmellondon.com/default.aspx The problem is nothing is telling me if this site is going to be updated regularly or not, I know the What's on section is but it's so poor it's not worth mentioning.... now the Rimmel ambassador idea is more interesting from a communication point of view and should be exploited. 6900 friends on http://www.myspace.com/rimmellondon with the get the look competition.

http://www.creaturediscomforts.org/ Fantastic use of reusing an existing much loved concept and style for this the campaign. But they should have let us download the ads in any formats possible and try something different than an E-card to generate word of mouth.

http://www.bbc.co.uk/pudsey/ Don't forget Children in Need is on tonight, Norwich Union could do with looking at this to grab some ideas. Some user generated content, location based content and the usual mix of offline and online assets.

http://www.angry-gram.com/ The only way you will send someone a talking burger is to really piss them off, luckily this is what this site does...not clever but sadly perfectly done...
9 Nov 2007

Friday links


http://adbusters.org/metas/eco/bnd/ ...perfect idea to support via the BD social responsibility initiative: let's just close BD on the 23rd...what's interesting is that there is no digital tools to support this campaign, only offline.

http://www.guinness.com/gb_en/tipping# Enter and enjoy the new adventure from Guinness
http://www.vbs.tv/ Vice magazine always try to be different and they succeed but is this only for self gratification? If your sponsor is part of the site http://www.walkmanproject.com/ are you a sell out?

http://unlimited.orange.co.uk/flash/go You probably seen it already but this is a beautiful use of the web and the browser itself...a few years ago it was http://www.trevorvanmeter.com/flyguy/ and http://users.telenet.be/kixx/ that played with both of these concepts....notice the rise of the share tools...

http://www.freerice.com/ I am surprise advertiser taking part do not want a 'bigger logo', this seems a genuine initiative so they really sure should show real progress to make sure people do not think it's a fake...

http://www.omnifone.com/index.html The iTune mobile contender...

http://www.movember.com/ The website, even if international, could do with a bit care on the navigation but it's a good cause and you can see how they show people how to help setting up events...

http://www.millionairesbay.co.uk/ A lot of advert for this site at London Bridge, if this is for real I think they missed the point of an auction site...

http://www.seriousquitters.co.uk/ What does this come down to? Downloading a pdf booklet...they should have spend a bit more on the site and less on TV ads...

http://h20158.www2.hp.com/printing/uk/en/gwen.html?jumpid=ex_r11400_ipg20en-ukOLARGWConsGoogleGadget I like the fact that you can print some paper dolls, good old fashion play for the kids never hurt anyone...

http://www.thegreatcarcoverup.com/ This is now finish but sounded like good fun, did it work? who knows but they raise 10k for charity...does this prove anything?

http://www.giovannirana.co.uk/ Fresh pasta justice campaign, works well on TV but it is not a viral and it is certainly not enough for me to send to my friend...

http://www.gurgle.com/ New social network for mums, make sense and should become popular because their audience is: mostly at home, mostly looking for answers and advice, mostly want to feel that they are not alone, but if already have kids then feel free to laugh at some of the video http://www.gurgle.com/videos-2300/Changing_a_disposable_nappy_.aspx (they forgot to tell you that kids will piss on you as soon as you remove the nappy 8)

http://www.oxfamunwrapped.com/ A good TV ads will take you to a lovely designed site that won you over with one simple thing: you can feel the faith, fun and passion in the design, even if navigation is a bit jumpy.
2 Nov 2007

Friday links


http://www.youtube.com/watch?v=mi_XEAA9X6c (might take a while to start so just leave the page open and wait a bit)If you know more than 50% of these you can start using the word viral in your pitch to clients, if not get stuck in by looking at all the links at the bottom of this page: http://cakke.wordpress.com/2007/10/21/the-internet-stars-are-viral/

http://www.skinkers.com/ and http://www.admonkey.co.uk/ 2 companies that offers these annoying desktop applications that some brand managers still think will be the links between the brand and the consumer, if only it was this easy. But could be an good solution for the like of Coke or Orange on a B2B site…

http://www.youtube.com/user/MeestaRamon the new Guinness campaign has started, there is also a PDF floating on the web….enjoy…

http://www.60uniteforchildren.com/ A work of art for this charity project, full size trailer and some tools for the user to help advertising the site. Sadly the actual section about the book itself is disappointing with only a few illustration and some old school pop-up…they could have used their change background function instead.

http://www.schooldisco.com/ New design even if not fully finish, I like the use of keyboard to browse the gallery. People can vote for and request songs, we will have to see what the community section will bring.

http://automobiles.honda.com/cr-v/crave/ Does not work for me, the link between the test and the car is not strong enough…

http://www.scifi.com/tinman/oz/ Stop starring…stop…a Flash experiment that became a commercial site, original http://www.zoomquilt.org/, updated version http://zoomquilt2.madmindworx.com/

http://www.brabus.ro/ They tried but sadly this site still looks like any other car site…

http://www.youtube.com/potnoodlenetwork Video competition from Pop Noodle, not original but it seems that the audience is getting into the spirit of things…

http://absolutbrasil.com.br/ Absolute Brazil used the Ipod looks but adds a few nice functions to it (360 and zoom).

http://www.captainmorgan.com/ had an Halloween competition and visit http://www.thebar.com/ (used zip code 71923 to get in) in case you don’t know it yet.

http://www.live-academy.co.uk/ and http://www.live-academy.co.uk/games/en/game1.html No point me reviewing this…you should know the score from opening the site.

http://www.lovecliffrichard.com/ After Radiohead PR stunt on price, Cliff is doing a pricedrop one…does not seem to be working...

http://www.mysteryfabric.com/ I am not the target audience but a simple site for a simple message.

http://www.hulu.com/ Could this bring the death of Joost?

http://www.shoreditchhouse.com/ Good use of space and imagery for a place that 99% of BD will never see…

26 Oct 2007

Friday Links


http://www.campaignforrealbeauty.ca/ Can marketing be responsible? Dove is trying for sure and this is their new virals and their new 'self-esteem' campaign http://www.campaignforrealbeauty.ca/dsef07/t5.aspx?id=8109.
What’s next? Coke telling us that really water is better for you?

http://www.i-needtogo.com/ There is a reason this is number 2 on my list.

http://campaign.gnuf.com/diceroll/ got it all…from great site, to great PR to great viral idea and bang on target for their audience…sportingbet eat your heart out…

http://www.sky.com Sky new home page/portal looks good but shame you are send to the old site as soon as you click on a link.

http://www.youtube.com/user/DougCoupland Using YouTube to promote a book is a good idea sadly you need to also promote the fact that you are on YouTube if you want people to come or perhaps YouTube is not the place for a content that has no sex, gore, music or pain in it…

http://www.vaio-john.com/ For people that like Malkovich surely this is a sell out, for people that like Vaio this is cool association, for the rest of us this is smart site with a classic ‘what happen next’ competition.

http://razr2experience.motorola.com/ Taking the usual video editing idea…what’s more interesting is Motorola using Xia Xiao animations…

http://www.britishairwaysandpamann.com/ Work well because they are taking the piss of themselves but they could have done so much more if they wanted to make Pam Ann an icon for the message…to be honest the ‘final auditions’ is more funny…

http://www.bethefullstop.com/pages/home.aspx Great site but I think the registration process, even if small, my put a few people off but it at least guaranty a receptive audience for future eCRM. Again google map is used http://www.bethefullstop.com/pages/map.aspx?DeedId=7

http://www.feelfootball.com/ Ford football site, the news are from uefa.com so why do they think people will come to their site? The best bit is the debatse but their streaming should be better and they really should put monitoring on the comments…

http://www.myspace.com/NikeSupersonic How to do a mySpace takeover the right way? just embed a flash site in it! Good campaign that actually speak to the target audience…

http://www.qashqaidrop.co.uk/ back in the limelight due to the rugby but really so basic it hurt…

http://www.myspace.com/saw4 Saw carry on their involvement with mySpace…and the usual game http://www.chamberoftorture.com/ that is obviously trying to be banned…but they should have worked harder in developing the game…it’s a pain to use…

http://www.miomi.com/ Wikipedia + Googlemap + Facebook + Web 2.0? Will this be now part of the new marketing mix (the Coke story, Peugeot design through the age…) or just another place for people to put a finger up to the world?http://www.miomi.com/#TimelineView:TimelineID=03ba60cd-2545-4644-b243-46ae821f696b

http://www.kenttv.com/ they should fight for the www.kent.tv URL.
Surely it could have been done with a deal with youTube too? because when the funding run out who is going to run this site?

http://yp.direct.gov.uk/cyberbullying/ Sadly there is nothing cyber about this campaign but a small effort on http://cyber-bully.piczo.com/...

http://www.londongamesfestival.co.uk/ It’s the London Games Festival and the web site is plain white but they are using google maps as a way of delivering content, go out an play this week-end.

http://www.the-backup.com/ Sometime you don’t need a good website for people to visit or pass the url around, the product does that for you…
19 Oct 2007

Friday Links


http://assassinscreed.uk.ubi.com/experience/ 'It’s only video but I like it'

http://br6avia.sony.eu/bravia.html Sony as they are not scare to try new things…beautiful and clever use of the keyboard…

http://www.privateislandoffer.com/ A tongue in cheek site for the Blackberry…simple but would have been great to show the feature in action too…

http://www.bedroomjam.com/ I was expecting a lot more from the Redbull people, this lack the energy the drink is supposed to have, I think a deal with Myspace or Youtube would have had more exposure…there was no need to use flash for this a cool ‘Web 2.0’ (pass me the bucket) look would have done it…the concept is great but the execution is poor and the quality and streaming of the videos are poor…shame…

http://www.pringles-info.co.uk/ User videos and so on…nothing wrong with this site, just lacking a bit of edge….play the games if you have too…

http://www.teamvisa.com/ Made me feel better about NU and Team GB….

http://www.visapaywave.co.uk/ It’s Visa surely it should be slicker than this. Done all in Flash it' s so passé...and the viral, well not worth passing around….

http://www.hardees.com/home/ For animation that used to have Mattel Intelevision, play Burger Time in the arcade section for the rest grab your coupon and do the Nutritional Calculator, managed 3901 calories!

http://www.sprintahead.com/ Don’t you just love the big US voice over? Shame it just a nice piece of animation but a nice piece nevertheless...

http://www.asimpleswitch.com/ A simple visual representation piece but it works because you want to see the next step and the scrolling bar of recent switches is a nice details.

http://www.highlife.fr/ Please make sure you actor can actually act but nicely done and thank you Apple for the look and feel.
5 Oct 2007

Friday links


http://www.hellmannssqueezy.com/ Please, please make it stop, if I see another one of these promotion where people need to upload a video of their skills I will really start to think that marketing agency are really just stealing ideas from each other…also win an ipod Shuffle? again surely everyone as one these days as they are giving away by the dozen from Coke to Shell…please found another prize.

http://beta.freewebs.com:8080/Misc/SonyHDNA/ A simple way to 1. Get your brand recognised 2. Give something to the people 3. Be creative – Check out the ‘Get This Widget’ section…also see http://www.yourminis.com/

http://www.lacoste-elegance.com/ It’s all nice and stylish but somehow something is missing something, not enough content to start with and a lack of anything edgy, I was expecting better from Lacoste…just get your free sample and go…

http://www.tagtestees.com/ I like the fact that you can embed the games even if I think to be honest this is a prime example of adding videos to hide the fact that the games are shites…There was so much more to do with a tagline like ‘Expose your Sack’…

http://www.mazda2.com/ Just videos? This is not enough these days I am afraid…

http://www.mtl12.com/ You need a lot of bandwidth but the use of stop motion is amazing in mixing old and new technique, sadly the design might actually scare an older audience…

http://www.vintageladybird.com/ ‘Memory lane’ section is what you need to look at; but with 4 friends on Myspace and 10 photos on Flickr you should start to think twice about proposing this kind of things to your clients…

http://thegoodfoodfight.com/ fun fun fun….shame they haven’t managed to do this full screen…

http://www.staying-alive.org/me/game/index.html tagamagoshy for the emo generation…

http://www.quitdoingit.com/ ...really really impressive especially if you are 12 but if you are a 2 packs a day, working 15h a day 7 days a week in a marketing agency type of smoker, I don’t think it will make a difference…

http://hidefhigh.com/ Interesting proposition: trying to demonstrate Hi-Def advantage on a computer screen…so go for black and minimal…works all the time…

http://direct.motorola.com/hellomoto/motoq9h/experience/ Really cool to show the phone in action but to be honest the problem is in the script…all the situation show the customer as prats with no initiative or up the arse person…hardly engaging…never underestimate the script..never…

http://simcityds.ea.com/ Great design, the mini game is not new but it make you try the stylus. I heard there is a lot of DS and Wii unclaimed from the various competition we have done, surely they need a home? mine is available…

http://www.icebreakers.la/default.php Just lovelly….with nice attention to details remind me of http://www.ferryhalim.com/orisinal/ (DO NOT TRY THIS WEBSITE IF YOU HAVE WORK TO DO THIS AFTERNOON)

http://www.youbetterrun.fr/ Using an English URL for a French site and a disappointing use of a blog. The design could have been more vintage and the content could do with more info…

28 Sept 2007

Friday links


http://www.brylcreem.com/effortlessness/ A great video that encourage the audience to push themselve, fun fun fun...

http://www.pleasurelikenoother.com/ A good looking viral that is stealing idea from the Brava one…interesting but would you have know it was for a Sex Toy? See also http://uk.youtube.com/watch?v=J9piCGAGRzk

http://www.rockband.com/ The site is to clean for being rock and roll and they should let people upload their tunes…shame it’s a global game but the site is only for the US market.

http://www.islamispeace.org.uk/ Adverts in the papers, adverts on the buses and underground, the money is there…so why such a badly designed site? information is limited and really they need a Q&A session and a pledge page.

http://www.bulletproofbaby.net/ Not that original but the video I am sure we get passed around…

http://www.hotrodmovie.com/intl/uk/mainsite/linerider/index.html Such a cool little idea, done before but perfect for the film…shame you can not save your track and send it to your friends that would have made it viral…and see other people track too…

http://www.rockstargames.com/manhunt2/lamb/ follow http://www.rockstargames.com/manhunt2/kasper/ followhttp://www.rockstargames.com/manhunt2/dixmor/ Rockstar is slowly building a up to the release of a game that is ban to get some PR just for his content…do violence still sell? we will see in the chart.

http://play.blogger.com/ Real time display of the latest images uploaded to any blogs on Blooger.com…stop watching now…
21 Sept 2007

Friday links


http://www.notgoinganywhere.co.uk/ Massive advert in the Metro should help boosting the low number of user generated content of this site, could this be because the site looks like it has been designed by a 6 years old?

http://www.kafun.co.uk/ It’s reassuring sometime to see that even big brand can really come up with some bad site…

http://www.myposhtwin.com/ Nice idea but Burger King is only reusing the concept of their Simpson promotion so fell like we have all seen it before…

http://www.stellaartois.com/ As always with the French a fabulous online experience, noticed how everything tight in together with the intro film used as navigation. Have a look at ‘The Courage’ the games are really simple but the execution is out of this world and therefore will stay with you…and go to http://www.stellaartoisblog.com/ for more info…http://www.loweworldwide.com/ are the people behind the site

https://www.puma.com/secure/mbbq/ Relax and take your time because you will need a lot of it to do this and this is the big problem of the site, unless you are a fan you will not finish your own made trainer…

http://www2.elansnowboards.com/ Design that fit the lifestyle of your consumer, blogs of the team that prove how close to their products they are, some cool videos and a solid community section…a site that know is audience for sure.

http://www.petsgetslim.co.uk/ As much as I can praise this site for his simple web 2.0 design and trying to create a community of pets owner, I still think that visiting http://www.there4them.com/ put things back into perspective…

http://congress.lomography.com/ 10 years of photos, for a company that is proud of his old school image, they know how to use the web…also the use of mobile is not to be missed in the LOMOFI_ project http://www.lomography.com/ppp/...

http://rabbids.uk.ubi.com/ Nothing new here but this prove that if you leave a bit of time for your creative people to play around and if you are not scare to be a bit non PC then your fan will follow you all the way…RRRRRRRRRAAAAAAAAAAAAAAAAAHHHHHHHHHHHHHHH!!!!!!!!!

http://www.milkmatters.co.uk/joinin/ Impressive Flash coding, old animation techniques meet new one to create a fantastic playground…milk is cutting edge.

http://www.collegehumor.com/worldsdirtiestfilm ... it’s for Axe and it’s pretty harmless but stupid corporate Porn filter will stop you seen it, something to think about for the next ‘Keep it in the family’ Nintendo campaign…

http://www.umbro.com/ Take one advert and put it on the web, no matter how cool it looks it’s over in 5 minutes but they are using this http://reader.kaywa.com/ and that’s fucking cool (even if not that popular yet in the UK)

http://www.dubplatedrama.tv/ Involving your audience is always a good thing but will it pick up? Myspace, mobile and TV…enjoy even if you are not 16

http://www.potnoodle.co.uk/xfactor/ Why I don’t get is that they have the great ‘How do you Noodle’ idea and the PPN Network but are burying this under a simple code promotion for the X factor…oportunity missed for sure.

http://www.london2012.com/ Stop laughing at the logo…start laughing at the website instead…

http://www.ouverture-facile.com/ ? ? ? htiek sknaht
14 Sept 2007

Friday Links


http://www.spam.com/ With a product like this you really need to be tongue in cheek and luckelly they are.

http://www.cathedralcity.co.uk/ Unless you are an hardcore cheese eater why would you visit this site? but if you do you will be rewarded with a good site full of info.

http://www.dylanmessaging.com/ Come on, who doesn’t want to do this? Classic video for a great viral.

http://www.tumomentum.es/ Haven’t got a clue about what is all about but love the soundtrack and the clean design.

http://www.tousaucoeurdelamelee.com/ When you sponsort a team make sure that they are good…just ask the French…you can send a picture of yourself to win a car ( the originality of this concept makes me want to give up marketing, become a monk and cultivate my garden for the rest of my life)

http://www.fatboyfrogger.com/ Is this funny, clever or original? Not really but it does reinforce the film concept and you can not fault it for it…the movie site http://www.runfatboyrunmovie.co.uk/ is much better.

http://blogactionday.org/ Web 2.0 initiative, great and it’s to save the planet. Simple idea that encourage people to participate in their own way, perfect.

http://www.smartenlightenment.co.uk/ The ‘Guide to….’ has been done thousand of time but still this has been executed really well.

http://www.agentprovocateur.com/ Adventure one…Pulp Fiction / 50’s look for this site, they could have done without using the 3D animations as they detract from the look.

http://www.playwithus.co.uk/awards/myamoy/welcome.html Just the fire make you want to give it a go. By focusing on the fun of cooking you think of the product more than if it was just presented right in your face.

http://www.heavenlysword.com/ I was expecting so much more from one of the most anticipated release for the PS3. Nice but fails to deliver the fast pace action of the game.

http://www.osoyou.com/ Web 2.0, Flash and Social Network element, the drag and drop hanger is fun but why can I not do this without registrering?Would be better from an user experience point of you, to let the user try this.

http://www.greggsthebakers.co.uk/ Small budjet as they are employing a D list celebrity, the site is nice but I don’t think the games will drive traffic. The 2 for 1 will do this instead.

http://www.mini.com/com/en/introducing_mini_clubman/index.jsp Lovelly stuff but would have prefer to see a real car than a 3D version of the Mini, for this I can play this game instead http://www.eidos.co.uk/gss/italian_job/

7 Sept 2007

Friday Links


http://www.bigdaddyboxmeal.co.uk/ actually a funky game that will get keep you busy and more importantly will make you want to go out and get a burger.

http://www.theundetectables.co.uk/ sadly for me a razor is a razor and trying to retrieve a stolen Razor is not the best incentive for me to carry on or play the game.

http://www.kaneandlynch.com/ Bandwidth heavy site but managed to make the most of a lack of real content with some slick design and animation.

http://www.segarally.com/ This is pretty boring but notice how Sega is pushing the use of social site with easy bookmark option and a content heavy blog linked to the Sega community.

http://www.talentfromtrash.com/ another corporate PR site from Coke, great design and good use of the Googlemap technology. Still missing a proper web only element that could make it viral.

http://www.glassandahalffull.com/ Shame there is no download option for PSP, Ipod or mobile to be able to share this. Hopefully this is the first of many as it would be pointless otherwise.

http://www.aabc.org.uk/campaign/dancer.html nearly the same comments could be made for this one but at least the clip is spot on the cause but would women turn this off in the first 10s if they don’t know what the video was for?

http://www.foronemoreday.co.uk/ Simple viral concept that has been done before but the simplicity of the execution make it a winner and resonate with the book subject matter.

http://www.nowifeel.com/ Only 5513 worldwide have created an Expression, does this mean the user generated content idea has been over used? or that to be honest no one care to enter this over complicated feeling generator.

http://www.parentalmindcontrol.org/ Coming Soon section should be avoided and the navigation could be easier but looks good and that’s what matter.

http://www.ubuntu-trading.com/ I don’t think Coke should be scare but their blog http://www.ubuntu-trading.com/blog/ is so far more powerful for the audience Ubuntu are trying to reach then any codes entry competition.

http://bigshadow.jp/entry/ This is now finish but has an happening you can not fault it… http://www.bigshadow.jp/judge/

http://promo.betfair.com/rugby/game/ Betfair jump on the Rugby bandwagon of course, shit game of course what did you expect?
3 Aug 2007

Friday Links


http://www.pepsi.co.uk/tattoo/ Sex sell, tell that to Coke so the digital boys can have some fun too…

http://www.minutemaid.be/ It’s only a fruit juice but they sell it like it’s an adult drink…move it baby, move it…

http://simpsonizeme.com/ Burger King ridding the Simpsons wave and get yourself transform in a Simpson Character, pretty cool…

http://www.dream-builder.co.uk/ For the Euro Millions

http://www.coolblooded.com.au/ Strongbow new drink. Simple really, record whatever you do in the bars to promote the drink and put it on the net. Can’t believe no one did it before…

http://www.be-juicy.jp/ simple design for a simple drink

http://www.wedudes.com/ Beta testing, I am sure the myspace generation will love this even if there is already an heavy market for this sort of things…

http://www.nudiejeans.com/fitguide/fitguide.php Good use of animation to use the site to life and a nice way of doing 360

http://www.cutandpaste.com/ and http://www.cutandpaste07.com/ are not the same thing but if any creative people want to show of, feel free to enter…or are you scare to loose?

http://www.porsche.com/all/911turbocabriolet/usa.aspx well it’s for Porsche so of course it’s slick, clean and flashy…with a bit of inspiration from http://zoomquilt2.madmindworx.com/zoomquilt2.swf perhaps?
27 Jul 2007

Friday Links


http://www.rhythmoflines.co.uk/ For the new Audi A5, just beautifully, try it…would it make me buy the car? not sure but the emotional message is spot on in the execution.

http://www.fordeumicrosites.com/mondeo/mondeo.asp?xml=en-gb&campaignid=newmondeoom It’s all nice and smooth and this would be perfect for a Peugeot Showroom but not for a min-site…where’s the fun?

http://www.visionstreetwear.com/ for the new generation X, pure video site, Joost influenced…Skate or Die (to be appreciated in full screen)

http://www.wirebreakers.com/ of course it’s all about the Motorola headphone…

http://www.foxsearchlight.com/sunshine/ Nice widget functions, again with something like this moderation is needed to make sure you don’t end up with post like these http://content.foxsearchlight.com/videos/node/2019

http://www.5segons.com/ simple and effective, shame there is no code to embed it on your blog or MySpace.
http://buyameter.org/index.html A traditional campaign that could have been pushed a bit more digitally (full screen would have been nice)

http://www.alfex.com/ I would have been more impressed if all watches were at the right time and the handles were moving, sadly this just look like a interactive catalogue and not a web site.

http://www.thegrandtour.org.uk/ Free downloadable Audio tour to use on your Ipod, this is a great but they should have done a deal with Itune to really pushed it, at least they are using Flickr http://www.flickr.com/groups/401497@N23/

http://www.nikedanceclash.com/ is using Bebo to host their site and create a small network around the event…

http://www.myheritage.com/ interesting proposition, it’s gene reunited for the web 2.0 generation, the reason why people are signing up are for the these features http://www.myheritage.com/FP/Company/face-recognition.php

and now for something completely different:“Recently, Sao Paulo passed a law banning billboards ads that have been covering the city and ruining the landscape and view. It look like an abandoned city now but they say that the skeleton remains of the billboards will eventually be removed.” http://www.flickr.com/photos/tonydemarco/sets/72157600075508212/you know what they just might have a point…

and for everyone that went to the end of the list:http://www.magnecote.com/superpitch/
20 Jul 2007

Friday Links


http://www.honda.co.uk/hondamentalism/ simple games and fun, the best bit is they let people put the game on their blogs and myspace page…

http://www.thebiggestround.co.uk got a free half pint at the week-end, can’t be a bad promotion.

http://www.davidbeckham.com/ Hot or not David goes digital…you would think they would have put a bit more money on the project.

http://www.mediamonksgames.com/olympics/ Marketing Manager Olympics (don’t forget to use the EN button)it’s all about selling to your audience and this agency target the people with the chequebook really well.

http://www.originalworksofsport.com/ Try found your way around and enjoy the videos…

http://www.hondaracingf1.com/php/lang_select.php The design may be back to the 80’s but the content and execution is modern.

http://www.hbovoyeur.com/ don’t start you will loose your lunch hour…

http://www.cazadores.com/#/entertainment/ using the deer is nice gimmick sadly it’s only a gimmick but nice Tequilla site.

http://www.weetabix.tv/ It’s still fucking Weetabix whatever expensive shit you put on it but a clever idea to present the content.

http://pathfinder.armyjobs.mod.uk/ British education let you down? don’t want to end up in a marketing agency? then the Army is for you…a great way of doing survey with an emotional attachment.

http://www.jkrowling.com/ one of the first Flash accessible site, the site as evolved through the year but is still managed by JK herself. Log on to http://www.bloomsbury.com/ on the 21st at Midnight for a streaming of the reading.

http://www.hairspraymovie.com/ mySpace makeover, a blog and a simple autograph facility they trying hard to sell the film to a young audience that doesn’t know the original…except that nothing new.

http://www.halo3.com or you get it or you don’t…geek galore…

http://www.londonfreewheel.com/ For such an even the site needs to be fast and accessible but the design could have been bake a big longer and considering that there is allready advert on buses for this having 3 ‘coming soon’ sections is not ideal.

http://www.mazdahotlaps.co.uk What a waste of bandwith…the web can do more than deliver schedule…

http://www.redbullairrace.com/ Perfect web2.0 site in 9 languages site with the interactive zone full of cool goodies for a change…
6 Jul 2007

Friday Links


http://www.oli.co.uk/ Add products to your “Look Book” and send it to your girlfriend for advice…simple and really effective…was try a few years ago but broadband really makes it possible…girls will be girls…

http://www.coca-cola.fr/ The French offering is not bad you know…as for their Itunes promo it’s there http://www.coca-cola.fr/home.do#JEU_Coke+iTunes

http://www.accro-au-nitro.com/ Heavy site but fun and in your face, the site is inspired by the commercial but sadly the mini game got nothing to do with it and is a waste of time…

http://www.vegaslimo.si/eng/#/vegaslimo Show you target audience what they could experience and they will come…

http://www.drivethedebate.co.uk/ This won consumer product and services at the NMA awards as it let the user help each other, I wonder how many companies are putting false reviews for their car…

http://simpsonsmovie.com/main.html?cid=us Finally a proper site, everything you would expect is here and a bit more too…have fun…

From here http://www.marryjodiemarsh.com/ to here http://www.mtv.co.uk/channel/mtvuk/jodie. First show online as of the 16, they hope the world of mouth will work because so far only one comment as been posted here http://www.mtv.co.uk/user/jodiemarsh

http://www.axeeffect.jp/index.html I don’t speak JP but cool site…

http://www.petmoustache.com/ Not only it’s fun to do but they even went a step further with to make the classic send to friend more interesting…

http://www.ethanhaaswasright.com/ and of course http://ethanhaaswaswrong.blogspot.com/ , the stars in the sky will help you…if not cheat http://thebraxcave.com/2007/07/05/solution-for-ethan-haas-was-right/
22 Jun 2007

Friday Links


http://www.canneslionslive.com/ This should be our aim as an agency to win one of these, tons of inspirational work in there anyway…

http://www.guardian.co.uk/secondfest/ it’s pissing down with rain this week-end so be dry at home and still enjoy some great real acts…

http://www.apple.com/ a new OS, a new phone and a new browser, apple needed a new lick of paint…class as always…

http://www.improvise.ru/enter.aspx?return=/bus/draw.aspx How to get people to spend hours with your brand? ask them to interact… fantastic…

http://direct.motorola.com/hellomoto/razr2/experience/ Slick like the phone…like the use of the background has an introduction to the section

http://www.hungrysuitcase.com/ Lot of sections that are fun but useless like ‘Sammy’s answering machine’ and I don’t think the target audience like a talking suitcase…

http://www.c-class.co.uk/home.php when less is more…simple, interactive, engaging…beautifully…shame you are redirect to the normal site after but honestly it doesn’t matter at this stage, I am sold…

http://www.pgo.fr/models/cevennes/index-en.html In 4 sections you will know enough to fell in love with the car, as long as you have a screen big enough…

A direct line to the consumers is always a good think but needs a lot of men power, men hours and a lot of positive thinking: Sony is trying it http://blog.us.playstation.com/ which is sexier than http://www.threespeech.com/, Microsoft been doing it for a while too http://www.majornelson.com/ and http://gamerscoreblog.com/team/default.aspx

http://www.coldplay.com/ A new site for this huge band, the hand written is a lovely idea but what about other countries? The forum seems to have gone, where are registration? perhaps that are just happy with their 310000+ friends on Myspace then…

http://www.valenatureza.com.br/ great idea, involvement and all that but never forget what the user can do…when I visited the site people were stitching rude words…what I like is the ‘Who helped section’...

http://www.coffeehousechallenge.org/ I think we should get all of BD down there for our company meeting and see if Starbuck really provide comfortable space and complimentary refreshments without asking us to leave…good idea sadly I do not see a lot of challenges being done, most area are empty when you do a search…

http://www.diorbackstage.com/ I don’t know why but I was expecting a higher level of design from a brand like Dior, at least you can buy from the shop and there is a forum hosted by handbag.com
15 Jun 2007

Friday Links


http://www.becksfusions.com/ not a great site but does the job really well

http://www.audi.co.za/tt/microsite/ Audi should have spends more time on the font and copy than on the animation

http://www.night-driving.com/ Experience driving the car and have fun with their ads as you can create a new one yourself

http://www.jumpcut.com/groups/detailg_id=7719A40EFE7C11DBBC7E000423CEF5F6 ...the best thing about it is that you can see that the web team is responding and making change to the application with the help of comments…community is king

http://www.faithless.coca-cola.com/html/start.html I really hope Coke UK is watching…Consumer data collection is probably poor but believe me as a brand exercise on the web this is spot on…

http://www.evian.de/index.php?pageID=wasserballet Water online? ho yes…actually ho no…

http://www.impossiblestory.com/ it’s all about you these days…only 24 animations but fun fun fun…

http://experience.forzamotorsport.net/ va va voom…

http://www.lexus.com/ They have try the Web2.0 approach, not there yet but better than Peugeot for sure…

http://www.dashforlondon.com/ Simple game, bad design…

http://www.giveafewbob.org/ Great TV advert shame they haven’t though about an online execution, such a waste…

http://www.makeitgreenernow.co.uk/ simple proposition, you get something for free, they get data and you can see who is doing what…

http://www.cartedor.co.uk/ is was always going to be hard for a product like this to translate to the web and it show…too traditional I am afraid

http://www.microsoft.com/surface/ Your coffee table will never be the same…experience people I am sure would love this…

http://images.google.com/imagelabeler/ help google, help the net, help yourself…addictive

http://www.rabbitfeverthemovie.com/ good use of Blog and my Space

1 Jun 2007

Friday Links


http://www.channel4.com/bigbrother/ let’s face it you can not avoid it, the site doesn’t look all that but the infrastructure behing is massive to cope with the demand from the viewers and the advertisers too…

http://www.fordvehicles.com/suvs/2008escapehybrid/ Kermit helps sale a car…

http://communityserver.org/ Microsoft use them for their Xbox 360 community impressive features and growing…

http://www.pixelawards.com/ contest now open…worth browsing the 2006 winners
http://www.pixelawards.com/webawards/top5.php

https://www.cicatriz.se/ video video video…a great way of sampling T-shirt

http://spotthebull.orange.co.uk The best use of GPS technology ever made… great idea that relate to the competition and prize…

http://ribenacountry.co.uk/ informative and educational everything is great here from a PR point of you, as for the audience coming back over and over it lacks interest…

http://chevyautobot.com/ 2dAdvanced did this site that’s all you need to know…of course it’s not for everyone and time is needed to get into it…on a marketing level it’s for the wrong audience and they will never see the ROI

http://www.getthemessage.net/ Used video to put you and your friend at the heart of the action, a really simple but really effective way to get you involved…

http://www.knockedupbabymaker.com/ it’s not a new idea but works well for the film plot…do this before BD summer party…

http://www.coolnstyle.com/promotion/nb/index.html it’s so slick that I am out of the target audience…
25 May 2007

Friday Links


http://www.candc3battlecards.ea.com/ Top trump taking to a new level…slick and fast…

http://www.carlsberg.co.uk/glastonbury/ Such a cool competition, such a shit execution…

http://www.minifriday.com/about/ if you have a phone with internet access, give it a go…

http://volcanogeorge.spaces.live.com/ is got 8 friends !!!!

http://www.porsche.com/all/rewardsofwinning/en-us/ Porsche made a site that is as slick as its cars with a content kept to the minimum

http://thisismyglasgow.com/ This promotion finished last month but a nice way of reaching University…from Miller

http://www.goldencompassmovie.com/ Great looking site, create your own deamon, shows that you need to start early to promote an even and the web is ideal for this

http://www.bundabergrum.com.au/ Regular content but well presented, have a look at the in bar Swap promotion http://swap.bundabergrum.com.au/

http://bdsoftball.blogspot.com/ a blog that got balls…

http://www.savethemonkeys.net/ you can buy some T-shirts, send your monkey face to a friend, shame the actual product section is a redirection…should slap the monkey just for that really…

http://www.trydrugs.net/ Minimal design but interesting interaction with the user, more fun is the IP and Whois lookup…come on try it its harmless…

http://www.samsung.com/se/current/campaign/summercollection/site/ A summer collection for phone, full screen, 3D galore and an interesting drag bar…

http://battleforthebronchs.com.au/ GSK Australia…it’s not always about selling you know, this could be as effective as raising the issues…play a game (check out the mic used) and claim your turf

http://www.myearthdream.com/ if you really want to do a pledge to save the planet you are not going to use this commercial site but as an idea it works…

http://www.mobilemovieaward.de/ 02 encourages people to make movie with their phone and are using mobile movie to communicate it, make sense…

http://www.simpsonsmovie.com/ impressive list of site but with 2 months to go you would think there will be a bit more on this site…
11 May 2007

Friday Links


http://www.homebetatrial.com/ could this be the killer application that will convert everyone to PS3 or is this just a laughable gimmick?

http://www.adidas.com/campaigns/umbrella2007/content/?strCountry_adidascom=de 3D or video doesn't always make things look cutting edge or cool as proved here, shame because there is a lot of great ideas...

http://onehour.jp/ Perhaps a bit to 'out there' for Joe Blog but for anyone that love design and web this is a beautiful executed site that combine strong visuals to bring an emotional attachment to the project...

http://www.michelinman.com/forward/ To much money spend on the 3D cut scene as when you look at the structure and content it's just eye candy. Perfect for a CD give away but failed to understand what the web is all about...

http://fftf.doritos.com/ Great way of bringing two new flavors to the market, if only last week Spiderman fighting game was that fun to play...you can even challenge people and that's because this campaign has been developed with the web in mind...

http://www.xboxfives.com/ Football is always a sure thing when you want to talk to your average 15 to 35 year old male, just ask Coke, but Microsoft is doing his bit too.More interesting is http://www.pesrankings.com/revolution/ as this fits perfectly with creating a more family / fun atmosphere in bar once the smoking ban arrived.You would think a drink company would love to be part of this don't you?

http://www.nivea.co.uk/oml/hiphop_video_viral after the Gospel one comes the Hip-hop one

http://www.potc.com You have to love the small url...click on the link and go and make yourself a cup of tea with luck it might be loaded once you finished it...Sadly with all the great arts we are face with a unimaginative site
10 May 2007

Hello World...


Just create this blog...

I am sure plenty of blog start like that but as it's my first ever message and entry into the world of self-publishing I will take thing slow...
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