centraldark.com/keepthefireburning/uk/cd

A fun send to a friend mechanic that works well. The fact that you can upload your picture and see the passing of the flame makes the difference. The alternative to the Olympic flame for sure. The Facebook application is sadly just an embedded Flash version and I would I like a more integrated solution. The problem here is with the prizes as the 1st league with over 160 members is competing for 2 holidays and 3 Xboxes and as everyone is as important as anybody else, who should get them? http://www.centraldark.com/keepthefireburning/uk/cd

Have also a look at 'Out in the Park' competition on the main website, a simple way to get people doing creative work and virals for you. The 'Experience' is sadly disappointing, it's slick but you get nothing more than wallpapers for your efforts.