Pedigree Adoption Drive

The virtual walk idea isn't new but the content land itself really well to the execution, even if this one is slightly disappointing and it does look like some videos stuck on top of a webpage.

The 4 websites are a good selection but you can not actually interact with them without coming out of the walk. Still your donation progress will keep you going.

http://uk.pedigree.com/pedigreeadoptiondrive/

Starved for attention

Beautiful HTML5 site that deliver powerful content. The donate your profile campaign is in fact basically an honest way to spam your account but it's presented in an emotional way so you feel like you have to do it.

http://www.starvedforattention.org/

Virgin Radio: Youtube Takeover

The great thing about this campaign is that not only the "teaser" is actually funny and clever but the takeover only happen once you clicked at the end so it's seen as a reward instead of an intrusive add.

Red Cross: Hands Only CPR

What a shame the execution let this good initiative down, with some more sexy and realistic interaction this could have been awesome.

http://handsonlycpr.org/handson/

My Forevermark Fitting - Try it on, fall in love

It's a lot of thing to ask for an user to do but you can not fault the tech involved.
New way of shopping or gimmick?

http://forevermarkdiamond.com/us/jewelry/virtual-try-on

Heinz: Get Well Soup

Genius, pure genius...even if the soup arrived in 3 to 4 days...personalisation is the way to go

http://www.facebook.com/HeinzSoupUK?sk=app_142734699155914

Just Dance 3: Autodance

A bit like Songify in a way but for videos. The kids will love it for sure!

http://www.youtube.com/JD3Autodance

Innocent: Tweet and Eat

Sound like a good plan but it looks like as they have run of of coupons the only things left are the lowers ones... The trouble here is that I don't know how many tweets are needed to reach the next level, so am not really tempted to do so and the promotion is only for the veg pots.

http://tweetandeat.innocentdrinks.co.uk/

Paranomal Activity

Tweet to see the film first in your town! love the concept and it seems that you can Tweet at your heart content so I am actually surprised that the numbers are really low.

Maybe it's because only big cities are playing, maybe it's because the marketing department only targeted the US to get the campaign going. London has just over 500 votes for example.

Maybe it's because the design of the site is terrible and not encouraging people to participate.

http://www.paranormalmovie.com/map/map.php#

Johnnie Walker:Step Inside the circuit

Beautiful shoots but the experience is too quick, still turn on your webcam and you will love it. It's actually a shame this is on Facebook...

http://apps.facebook.com/stepinsidedrive/

Panasonic: The Persecution of Rommy Gulla

One problem here: Rommy Gulla is obviously an actor. Do they really think we are going to believe that the poor bloke is unaware of everything that is happening to him?

A quizz is making people come back for a chance to win the Blue-Ray recorder, the rest is a classic "suggest an idea".

http://apps.facebook.com/RommyGulla/

zlatan zuperfly

They had a great tech but the end results actually disappoint as it's all over so quick and it's a real shame as this could be such a beautiful and engaging experience.

http://zlatanzuperfly.com/

Axe Auto Romeo

Am not sure if people are actually going to use the app but it doesn't matter, this is money well spend and perfectly on brand.

http://axeautoromeo.com/

Donate your friends

The hardest thing to do on Facebook is to make sure people share, so this campaign put sharing at the heart of the execution with the simple gimmick of donating friends for a good cause. The user experience is simple and fun and therefore encourage you to get involved, so enjoy throwing your friends around.

http://apps.facebook.com/doneer-je-vrienden/