Chairlift Met Before

Simple choose your own adventure music videos, seamless interaction, quick choice, good stories, the fact that I like the song probably helped.

http://www.chairlifted.com/metbefore/

BMI Pinterest Lottery

I admire BMI to be one of the first to use Pinterest as a promotional tool and the simple lottery idea is easy to understand for everyone. The trouble here is that Pinterest people are even more show off then on Facebook, so unlikely to repint something that isn't cool enough. This sort of competition work really well when a platform as reached critical mass and coupons mums are on it...  with just over 100 followers and around 12 repints on average this hasn't really work, let's hope they have some offline activities to drive traffic... 

http://pinterest.com/flybmi/

Justin Bieber 18th

Catch 22 this one, if you take the piss or are rude they are still recording it as a messages, therefore you are increasing their chance to be in the Guiness World Record Book. So actually a clever campaign as they know the fans will lap it up....

http://www.happybirthdayjustinbieber.com/

Peugeot 208: Interactive Experience

I though Interactivity mean more than always choosing the same choice, I understand the concept was sold to Peugeot as we are reinforcing the campaign message but as a user this is shit. You might as well just watch a long advert. How did they manage the over 2 millions view? A lot on media spend and using a naked man, let's face it without the first scene people would have not persevere.

The URL  http://www.letyourbodydrive.com should redirect you to http://www.youtube.com/user/Peugeot?feature=watch and not to http://www.208.peugeot.co.uk/, this is confusing and you could also end up in situation where you are redirected to an unlisted video page.

As for the plot basically people that drive Peugeot have dum girlfriend that will accept some flowers as a way to apologise for having an affair? without forgetting that he approaches kids naked...

I think some creative wanted to do an homage to the Hangover film and use all the money in the shoot instead of a proper digital execution.

http://www.youtube.com/user/Peugeot?feature=watch