15 Apr 2010

Philips: Parallel lines




Could Philips do better than Carousel?

Yes because the amount of content this time is even more impressive and the quality of the films are second to none but no because Carousel had that special effect feel about it, it was one take but you could interact with it, this is more conventional, I guess they are trying to reach a wider audience.

Some minor improvement on the interface this time around and still some hidden extra (if you can found them), but what's more impressive is that YouTube and Facebook are now part of the online experience with their own player and Philips engages the audience with a classic UGC competition but the Ridley Scott name take it to the next level.

http://www.cinema.philips.com/

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