Absolute madness of a campaign, I would love to see the tech behind this. Run from one phone box to another to earn badges, hello foursquare, and claim a portion of London.
As much as I love it, what happen? Well if you look at the leaderboard it looks like it wasn't a mad rush to get this done, except a few, most top 10 people got 2 badges and under 100 points. E1 for example had only 8 participants! N19 only 4! The campaign should have run for a week at least and not 24h.
Return on investment? Let' s hope they win awards for the concept and get some PR out of it because I don't think it's going to boost sale.
http://www.nikegrid.com/
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