The king of Ads campaign is in full swing, after a quiet start, things are happening. Full screen videos and some pre-recorded inserts make the content take centre stage and works as well as any late night TV show. The rest of the site is a nice collection of powerpoint slides but the videos content from the experts, the prizes and the slickness of it all take this UGC campaign to the next level. My only comment would be that they perhaps should remove the old campaign that is still live on YouTube http://www.youtube.com/user/DoritosYouMakeIt if not the new one is here http://www.youtube.com/user/doritoskingofads
http://kingofads.doritos.co.uk
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