Uniqlo: Lucky Cube

I always love Uniqlo's campaigns but this one is disappointing. There is no interaction, no interesting technique, no real craftsmanship. This is a pure game of chance, with a video that repeat itself, with the same consolation prize and most annoyingly pushing people to do Facebook connect.

Yes it's cute because there is a cat, a famous one too http://www.youtube.com/user/mugumogu but this is also a weakness of the creative team in my eyes. This would have been perfect as a FB competition for the fan but not as a launch piece for the SF store.

http://www.uniqlo.com/luckycube/