Uniqlo: Vader

The store opening date is right at the start of the site, the rest is just pure fun to entertain the audience and remind people why Uniqlo are a great brand, they even gone and done an app.

Simple avatars integration add a bit of personalisation during the game and during the league table. The game in itself is hard and over the top but you can get to the end without starting from scratch so casual people can have 5 minutes of branded entertainment and the hardcore gamer can spend hours trying to be number one.

http://www.uniqlo.com/bicqlo-vader/