McCafé

You would think McDonald would have at least given away some downloadable vouchers / coupons to try their coffee. I write coffee because let's face it, it's not because they are using "café" to be smart and sophisticated that the taste will suddenly change from the usual watering down piss that they serve in crap paper cup. The design is too compact and the drawing area is too small but it's nice to be able to replay the creation phase of the submission. But with no competition attached or share mechanic this campaign fell a bit short. A store locators would have been good and a "bring your used Starbucks cup and we will give you a free coffee" campaign would have been smarter.http://wakeuptowhatsnew.com/