Cow and Gate: Iron Count

Ok so you market this URL in all you TV add, in all the posters you produce and you forget to really put what kids eat in your calculator. Dried fruits? what about fresh fruit? what about the classic rusk? what about if I don't give dark green vegs but shinny red ones? no pasta or rice? jam, marmite? nevermind; my kid is over the recommended intake.
Do you really think people are going to share this on Facebook and Twitter? I tried a Twitter Search for The Big Iron Count and got "No results for The Big Iron Count", see told you so! Nearly 10,000 mum have taken the test apparently, I think most of them were disappointed with the experience. http://www.cowandgate.co.uk/bigironcount